BBSA Associates Marketing has a history of expertly providing total event and marketing solutions, all carried out with a personal touch. Marketing has always been a big part of the automotive industry. Constant innovation, short product life-cycles and complex user journeys are just some of the challenges that companies operating in this field have to address through marketing. Due to high purchase prices, clients usually need to physically experience the product and so most customer journeys end with a dealer experience. Having a strong marketing strategy in place, including implementation plans and a budget, is key to success. This applies both for the manufacturer and the dealers.
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