Marketing is no longer an expensive luxury; it’s a necessary and essential element of all businesses. Investing in the marketing function of your business will produce noticeable benefits, substantially increasing sales while at the same time widening and lifting the profile of your organisation.
Business-to-business (B2B) and business-to-consumer (B2C) marketing have become an increasingly important process in reaching corporate goals. Outsourcing is an effective way for small, medium size and start-up companies to get the marketing performance they require to compete but at manageable costs, in line with their budget.
Outsourcing your marketing to BBSA will give you access to a team of qualified and experienced, award-winning marketing professionals. At BBSA our industry experts cover every area of the marketing function from strategic and tactical marketing to planning, implementation and budgeting. We are constantly conducting research to increase our knowledge of the latest marketing tools and how to effectively use them to benefit our customers. BBSA is an integrated marketing agency that acts as the Marketing Department for your business, expertly guiding you through the nuanced world of marketing so you can focus on growing your business.
In-house vs. Outsourced marketing – what is right for you?
Marketing can be run as part of in-house corporate activity, entirely outsourced or a managed combination of both. Small, medium sized and start-up companies can find it a challenge to hire the right full-time salaried marketing staff, whilst simultaneously keeping their skills current within the ever-changing marketing environment: this is why the number of companies using “Outsourced Marketing” and the concept of the “Virtual Marketing Department”are becoming the fastest growth areas in modern marketing.
Outsourced Marketing Departments – How they work
The Outsourced Marketing Department works perfectly for companies that are keen to grow and reach ambitious sales targets but lack the resources, time or the expert marketing knowledge to compete against larger organisations. The specialist skills and expertise required to effectively carry out a successful marketing campaign push some companies towards DIY Marketing. This can be a drain on capital and can be counter-productive, as marketing can be an extremely complex science and carrying out marketing activities can be costly both to sales and brand if done incorrectly. Outsourced Marketing is the most cost-effective solution to your marketing needs. Rather than overloading an existing work group with unfamiliar marketing tasks or going down the expensive route of recruiting marketing personnel to form an in-house team, you can now outsource the whole marketing department and by doing so:
1) Gain a strategic marketing approach to your business
2) Outsource your activities to best-in-class marketing experts
3) Increase your market share, boost your sales, improve your marketing effectiveness
4) Grow your marketing expertise
5) Save the expense of a full-time salaried position but achieve better results, thanks to a team of award-winning and qualified marketing experts
6) Formulate & execute multiple campaigns with precision
7) Utilise up-to-date marketing techniques and tools
8) Increase the profitability of your company
9) Retain the flexibility of your business
10) Learn new marketing ideas and access fresh business perspectives.
Get outstanding results
With Outsourced Marketing you pay for marketing and that’s what you get, with no operational or salary costs attached.No more capital expenditure for equipment, training, recruitment costs, office space, etc… BBSA Outsourced Marketing Department is a more efficient and affordable alternative to a full-time, salaried position.The Outsourced Marketing Department gives you the benefits of the knowledge and talent of experienced, qualified,award-winning marketing experts for as long as you need it. There is no long term commitment and you can cancel the arrangement at anytime with no hidden costs or fees.
Jump-start an ongoing and consistent marketing programme
With BBSA’s Outsourced Marketing Department you fast track to an integrated and regular programme of marketing activity. Experts with experience in launching marketing projects rapidly, means that outsourced marketing partners are in a great position to meet your marketing needs on demand. Recruiting personnel and then ensuring an in-house operation is up to scratch, ready to take your offer to the market may take many months. Outsourcing gives you instant access to experienced marketing professionals who can quickly develop plans and campaigns to the tightest of schedules. The marketing function can then become ‘patchy’ in terms of quality, clarity of message, regularity, and ultimately, results. Outsourcing your marketing department with BBSA gets you in the game quickly, ensures consistency of look, feel and tone within your messaging and provides you with regular updates.
A team of qualified marketing experts with just one point of contact
Working with BBSA’s Outsourced Marketing Department affords you the benefits of expert, qualified,award-winning marketing professionals co-ordinated through one dedicated contact at BBSA so you retain the personal touch. This means that we will take care of the entire process for you, feeding back results through your designated Marketing Manager, giving you a recognised, friendly point of contact whenever you need support.
We exploit gaps in the market and develop your marketing function
At BBSA our commitment to our clients is to produce outstanding, measurable results by staying ahead of the competition. Ensuring that we stay updated on all the latest marketing techniques, trends and practices means we remain at the cutting-edge of effective marketing. This commitment to improving services coupled with our expertise means that we are best placed to react with speed to any opportunities in our clients chosen market. Making the decision to implement a new way of working within your business can be daunting and time-consuming, especially when this entails outsourcing an entire department. With BBSA it won’t be… Your marketing focus will be carefully handled by experienced, award-winning marketing experts who constantly consult and monitor the latest developments so they can offer the best advice for your marketing needs. With access to the latest, cutting-edge knowledge you can work with the confidence that your valuable budget is being used professionally and effectively and is not being wasted on untested marketing experiments.
How much does it cost to outsource?
The cost of outsourcing is usually calculated by the marketing agency after a thorough consultation and assessment of your needs. A time limited contract is a popular option for defining the commercial basis of working with an external marketing partner. There will usually be a set-up fee but this is a one-off cost and once paid, the contracts often run on a rolling monthly basis and can be terminated simply at any time. Contacts are drawn-up around agreed goals and the client receives clear metrics to determine ROI or the cost per customer acquisition.
What marketing can you outsource?
You can outsource the whole marketing process, from the generation of market research data to the marketing plan and the ongoing marketing activities. Alternatively, you can outsource just a single one-off project such as e-marketing, SEO or SME, social media, etc. BBSA is a full service agency and can take care of all elements of the marketing mix, using the right marketing tools for your company’s unique needs.
How this works?
After you select the right packages for your marketing requirements we will send you a Briefing with a set of questions designed to get an in-depth understanding of your company and what you are trying to achieve. A Non-Disclosure Agreement (NDA) is signed to ensure that any confidential or proprietary business information stays just that way. After this one is completed “Your Outsourced Marketing Department” is set up and we start developing the right marketing solutions, tailored to your business needs. We manage all facets of your marketing, whatever the tool or tactic, and we monitor, measure and report results constantly to ensure the highest ROI and ROMI possible for your business.
Here is how it works:
1. Market Research
2. Marketing Strategy
3. Marketing Plan: a tactical monthly plan that is based on what is right for your company
4. Marketing Strategy and Plan is submitted to your company
5. Marketing Action Plan: schedule of actions & work carried out by BBSA in order to achieve goals agreed with the client
6. Monthly feedback of the results
7. Monthly meeting with the client to review the achievements
8. Review of the marketing action plan, if needed.