Leadership

ANNA STELLA WINS THE STEVIES AWARDS®  Anna Stella, Marketing Expert and Founder of outsourcing marketing agency BBSA, is pleased to share her win at the prestigious Stevies Awards® Best Female Entrepreneur – Business Services – 11 to 2,500 Employee category … Continue reading →

FORBES As the world adapts to a remote work culture, companies are increasingly leveraging the opportunity to tap into a global talent pool. But how easy is it to navigate global talent? Read our comments on FORBES. ____________________________________________________ GET A … Continue reading →

VALIANTCEO CEOs and entrepreneurs are constantly seeking strategies that will set their ventures on a trajectory of success. But how do you leverage your small business media and publicity? Read our comments on VALIANTCEO. ____________________________________________________ GET A FREE MARKETING CONSULTATION Every … Continue reading →

  BBC Content creators are making big money and running businesses as influencers, so why don’t we take it seriously? Read our comments on BBC. ____________________________________________________ GET A FREE MARKETING CONSULTATION Every business is different, but one thing that all … Continue reading →

ANNA STELLA WINS THE GLOBEE WOMEN IN BUSINESS AWARDS Anna Stella, Marketing Expert and Founder of outsourcing marketing agency BBSA is pleased to share her win at the prestigious Globee for Women in Business Awards. Anna has won the Female … Continue reading →

  WORLDCHIC In the world of sustainable luxury fashion, challenges abound. From balancing cost and perception to scaling production while staying green, here are the top seven challenges that sustainable luxury clothing brands face today. Read our tips on luxury … Continue reading →

FORBES “Understanding the “Rule of Five” when going global is important. It will take five times more effort, time and money to make your global expansion a success. Understanding local laws, culture, infrastructure and work practices is just the beginning … Continue reading →

FORBES Growing a company can be tricky.  To avoid moving either too quickly or too slowly, leadership has to develop the skill of reading the signs and knowing what change is needed. Read our tips on scaling up on FORBES. ____________________________________________________ … Continue reading →

  FORBES Advice in the business world flows abundantly, but not all advice is good. Some of the business advice being shared could be overrated, trite, or just plain unhelpful. So, what kind of advice can be considered overrated and … Continue reading →

  PLAKY Studies show that, on average, a 1% price increase translates into an 8.7% increase in operating profits, assuming no loss of volume. Nevertheless, many pricing decisions companies fail to deliver the best price. Read some tips for better pricing … Continue reading →

FORBES Establishing meaningful connections and nurturing mutually beneficial relationships has become more critical than ever before. Beyond conventional networking and outreach methods, a realm of unique and uncommon strategies can elevate a business leader’s ability to forge authentic connections. Read … Continue reading →

CONTENTCOLLAB We’ve all experienced it before. A rapidly approaching deadline and hours spent time staring at a blank page. Writer’s block is not uncommon. Luckily, there are proven ways to keep your creative juices flowing. In this article, we reached out to … Continue reading →

CBNATION Any business or company looking to grow and succeed in a competitive market needs to expand either solely or in partnership with other businesses. This involves coming up with strategies, exploring new opportunities, and rerouting where needed. Developing a business can … Continue reading →

LEGAL ZOOM Starting a small business is always a risky proposition. And during a recession, the risk is even greater. But certain businesses are more recession-proof than others. Read our tips on opening a business during a downturn on LEGAL … Continue reading →

ANNA STELLA WINS THE INTERNATIONAL BUSINESS AWARDS Anna Stella, Marketing Expert and Founder of outsourcing marketing agency BBSA, is pleased to share her win at the prestigious International Business Awards. Anna has won the Executive of the Year in Advertising, … Continue reading →

FORBES Effective onboarding of new employees is crucial for organizations to maintain productivity and achieve long-term success. Managers play a pivotal role in this process, with their ability to set up new hires for success being paramount. By establishing well-defined … Continue reading →

CONTENTCAMEL Budgeting for content marketing can be a task. You’ve got limited resources and increasing pressure from leadership to show results. It’s enough to make any marketer’s head spin. But what if I told you that you’re not alone? Many marketing … Continue reading →

CBNATION A reading culture is part of most leaders’ continuous improvement exercises. With leadership, there’re new challenges that unveil every waking day, and you have to equip yourself with new knowledge, sharpen your emotional intelligence and find valuable tips available … Continue reading →

THE WEB WRITER SPOTLIGHT Most business leaders thought their focus last year would be on growth. However, threats of inflation and recession instead emphasize retaining talent, digital skills, and energy sourcing. To help your business navigate the downturn and what will be challenging this year, … Continue reading →

FORBES In an increasingly competitive job market, a crucial component of a company’s recruitment efforts is the benefits offered to both prospective and current employees. With so many available options, business leaders can easily become overwhelmed when deciding which perks … Continue reading →

MAGEFUNNEL In today’s competitive marketplace, it’s more important than ever to have a strong demand generation strategy in place. Demand generation is the process of creating and nurturing interest in your products or services with the goal of generating leads … Continue reading →

CONTENTCOLLAB There are hundreds of statistics on the benefits of content marketing, but creating content without a strategy in place is like going down a blind alley. Here are 6 tips on how to create content that drives business growth. … Continue reading →

CONVRT AWARDS We’re excited to share that our team has been named a Finalist in the Convrt Award! This recognition highlights our commitment to #innovation and customer-centric #solutions. https://convrtaward.com/ ____________________________________________________ GET A FREE MARKETING CONSULTATION Every business is different, but one thing that … Continue reading →

FORBES When a business experiences a diminishing or unstable cash flow, it becomes vulnerable to various detrimental effects that can jeopardize its survival. To identify and resolve a cash flow problem, it is vital that leaders thoroughly examine income sources, … Continue reading →

CBNATION The most important thing one needs to remember before diving into entrepreneurship is to understand that uncertainty is normal. Whichever business it may be, predicting its future and being prepared for the same should always stay on top of … Continue reading →

CONTENTCOLLAB Content marketing remains a key marketing channel for small businesses in 2023. However, it’s a worthy investment for small business owners looking for ways to establish trust and credibility, build stronger customer relationships, increase brand awareness, generate leads, and … Continue reading →

ELEVATE MAGAZINE Being an effective leader in the business world requires a diverse set of skills and traits. Negotiation, communication, adaptability, and problem-solving are all vital qualities, but perhaps the most important of all is integrity. A leader’s ability to … Continue reading →

ELEVATE MAGAZINE Planning a market expansion involves many factors, including understanding new markets, industry dynamics, customs, and your competition. The key is to complete a comprehensive market analysis and build a well-defined marketing strategy. Read the full interview on Elevate. … Continue reading →

MANAGEMENT TODAY Are we seeing a #MeToo movement happening in business? “We also must not forget about the importance of diversity among senior leaders and the C-suite. Sexual harassment is an act of power,” says Anna Stella, chief executive of … Continue reading →

iADVANCE SENIOR CARE As the marketing industry evolves, new marketing trends are frequently emerging. Whether you are reevaluating your senior care operation’s marketing plan or are considering a new marketing approach, here are some marketing trends to follow this year. … Continue reading →

MANAGEMENT TODAY Most leaders believe a CEO should give up an annual bonus if their company fails to perform financially, finds a new survey by Management Today. “Interestingly, employees hardly make headlines for not receiving bonuses, even if sometimes the … Continue reading →

WALLS.IO Lead generation is a vital component of growth and success in the business world. We have contacted a panel of lead generation specialists and asked them to share their proven strategies and tips to help businesses excel in lead … Continue reading →

CMSWIRE CMSWIRE – In today’s dynamic business landscape, the choice of your marketing agency can serve as a linchpin for your brand’s success. It’s a decision that calls for a thorough understanding of the market and a strategic approach. In … Continue reading →

MARKETER INTERVIEW In this interview, BBSA Founder Anna Stella shares her insights on the challenges of growing a business, the essential skills for success in marketing, current industry trends, and how to develop a marketing strategy for a new client. … Continue reading →

BUSINESS CHIEF BUSINESS CHIEF – To mark International Women’s Day, Business Chief gathers seven tips for creating a more equitable workplace from thought leaders and industry experts. Read the interview on Business Chief. ____________________________________________________ GET A FREE MARKETING CONSULTATION Every … Continue reading →

MARKETING IMPACT NOW PODCAST MARKETING IMPACT PODCAST – Marketing magic happens when teams develop well-informed, sustainable strategies for competitive differentiation, content relevance, and digital marketing performance. Hear our podcast on  Marketing Impact Now . ____________________________________________________ GET A FREE MARKETING CONSULTATION Every … Continue reading →

MEDIUM MEDIUM – As marketing is becoming increasingly complex, small businesses need expert support in elevating their marketing activities and making the most of their efforts. Although marketing tools are becoming increasingly accessible for small businesses, the growing complexity can … Continue reading →

CEO TODAY CEO TODAY –Brand consistency is one of the most overlooked marketing activities for small businesses. Now, as ever, the emphasis should be placed on retaining and fostering client relationships. Read our full interview on CEO Today. ____________________________________________________ GET … Continue reading →

BBSA 10TH ANNIVERSARY  PRESS RELEASE Delaware, Dec 12, 2022 — BBSA celebrates its 10th anniversary of offering top-quality marketing services to its clients by launching a Marketing Academy. Marketing Is everything for companies that want to grow. And this is … Continue reading →

  EVENT: LAX COASTAL CHAMBER OF COMMERCE Join the conversation at LAX COASTAL CHAMBER OF COMMERCE on December 6, 2022, to hear from our Founder Anna Stella on how to outsmart your competition with brand consistency.  Registration is here 👉 https://lnkd.in/dWZVKFbv ____________________________________________________ … Continue reading →

GEW: MAKING THE MOST OF TIKTOK Learn how to make the world’s #1 fastest-growing social media network work for you as a small business owner and for your business. In this webinar, multi-award-winning CEO of global outsourcing marketing agency BBSA … Continue reading →

WEBINAR: HOW TO GROW AND CREATE A RECESSION-PROOF BUSINESS? Economic downturns are cyclical and inevitable. Companies that face financial hardships might be tempted to cut marketing budgets. But this strategy isn’t good. Businesses that succeed have marketing action plans, not … Continue reading →

BDAILY NEWS It’s never too early to prepare for Black Friday, and BBSA’s comprehensive guide will help business owners create a winning strategy to capture consumer attention. Anna Stella, CEO of BBSA advises; ‘’The best promotions have two components: scarcity … Continue reading →

  MEDIUM In recent years, Cyber Monday has become the new Black Friday — so why should businesses focus on Black Friday alone when they can take advantage of the whole Cyber Week? Historically Black Friday and the following discount … Continue reading →

BUSINESS MONDAYS Cyber Monday has become the new Black Friday – so why should businesses focus on Black Friday alone when they can take advantage of the whole Cyber Week? Historically Black Friday and the following discount frenzied days have … Continue reading →

JUST ENTREPRENEURS Social commerce is a subset of e-commerce. And it has created a unique opportunity for businesses: get easily noticed, grow their customer outreach, and provide customers with a streamlined shopping experience. The main difference between traditional e-commerce and … Continue reading →

  SME MAGAZINE The purpose of marketing is to generate sales while simultaneously creating a growing brand awareness, but this is easier said than done. Small businesses often don’t have the time, resources, and finances to market their brands effectively, … Continue reading →

FORBES In our new world of work, there are often fewer opportunities to build bonds in a physical space. Increasingly, teams are dispersed across cities and even countries. Some have never even met each other in person. So how can … Continue reading →

TRAINING JOURNAL To facilitate lifelong learning, employers must create a culture that encourages both risk-taking and new skills development in a supportive and nurturing environment. Read our interview in Training Journal.  ____________________________________________________ GET A FREE MARKETING CONSULTATION Every business is … Continue reading →

PERFORMANCE MARKETING WORLD Recognizing burnout, ensuring continued personal development, and facilitating communication are just three of the skills you’ll need to master if you want properly manage your hybrid marketing team. Read Anna Stella’s article on PERFORMANCE MARKETING WORLD. ____________________________________________________ … Continue reading →

LONDON DAILY NEWS If a recession is inevitable, here are five moves you can make to prepare your business and come out as a winner. Read Anna Stella’s interview on LONDON DAILY NEWS. ____________________________________________________ GET A FREE MARKETING CONSULTATION Every business … Continue reading →

BDAILY NEWS MAGAZINE Are we headed for another recession? For companies, living through an economic downturn requires more than just cutting back on spending. Businesses looking to survive the challenging months ahead should focus on areas such as client retention, … Continue reading →

STARTUPS MAGAZINE: In an economic downturn, the marketing budget is minimized first, despite history showing time and time again that it is not a good idea to cut back. Our top ten reasons will show the necessity of small business … Continue reading →

WE ARE THE CITY – INTERVIEW WITH OUR CEO ANNA STELLA: 1. Work ethic beats talent – 2. Passion is the foundation for success – 3. Problem… which problem are you solving? – 4. Learn from your team – 5. … Continue reading →

BEVERLY HILLS CHAMBER — No business operating in any market can survive without its customers. The question is, how do you draw new customers to your company and keep them coming back? Read here our article on the Beverly Hill … Continue reading →

ICAEW– The marketing budget is often one of the first to be cut when an economic downturn hits. Anna Stella, CEO of BBSA Marketing, explains why such thinking is flawed. History has time and time again shown that recessions can offer … Continue reading →

CHARTERED ACCOUNTANTS IRELAND — Marketing has always been fast-paced, but over the last few years, it has gone into overdrive. Anna Stella outlines seven key marketing trends you should follow to stay ahead of the curve. Check out our seven … Continue reading →

AUTHORITY MAGAZINE – Anna Stella of BBSA: Non-Intuitive Ways to Grow Your Marketing Career. Read full article.

CANDID NEWS – HOW DO YOU GET THE MOST OF YOUR INSTAGRAM SHOPPING TOOLS? Read the full article.