CRM & CUSTOMER MARKETING

Marketing should continue after a customer has made a purchase or signed a contract. CRM & Customer Marketing focuses on managing and strengthening customer relationships throughout the lifecycle, using customer data, personalized communications, and coordinated marketing activity to improve engagement, retention, loyalty, and long-term customer value.

At BBSA, we use CRM and Customer Marketing to connect customer data with the communications and experiences customers receive. This can include personalized and automated email campaigns, segmentation, marketing automation, customer journey development, CRM integration, and omnichannel campaigns across web, email, social, chat, and mobile. Customer experiences can be designed around different stages of the relationship, helping businesses communicate relevant information and maintain engagement over time.

Customer Marketing can also help businesses continue delivering value after the initial sale. Onboarding workflows, customer newsletters, segmented campaigns, success stories, product and service updates, and knowledge-base content can help keep customers informed and engaged. These activities can support retention while creating opportunities for referrals, upselling, cross-selling, and stronger long-term customer relationships.

CRM & CUSTOMER MARKETING SERVICES

CRM & Customer Marketing Strategy
Customer Journey Development
CRM Implementation
CRM Optimization
Customer Data Management
Customer Segmentation
Personalized Customer Communications
Customer Marketing Automation
Customer Email Marketing
Customer Onboarding Workflows
Customer Newsletters

Segmented Customer Campaigns
Customer Retention Marketing
Customer Loyalty Marketing
Omnichannel Customer Campaigns
Customer Experience Optimization
Upsell & Cross-Sell Campaigns
Referral Marketing
Customer Success Stories
Knowledge Base Content
CRM & Marketing Technology Integration
Customer Data Platform (CDP) Integration

AS SEEN ON

Outsource Your Marketing.

Gain access to a team of qualified and experienced, award-winning marketing professionals.

HOW WE CAN HELP YOU:

SEE ALL MARKETING SERVICES

Marketing Outsourcing works perfectly for companies that are keen to grow and reach ambitious sales targets but lack the resources, time or the expert marketing knowledge to compete against larger organisations. Discover the benefits of having your own outsourced Marketing Department and how our monthly packages work.

OUTSOURCED MARKETING

Setting up your own Marketing Department has never been easier by outsourcing to BBSA Associates Marketing.

Just choose one of our Outsourced Marketing Packages that best fits your budget. We will then customise the package to match your marketing needs. Our packages are flexible and start from only £1,000 per month. The packages below are an indication of the range and volume of some typical activities with different types of budget. Find out more about outsourcing.

START YOUR MARKETING PROJECT

Starting your marketing project has never been easier: it’s free and only takes a few minutes with BBSA MasterProject PRO.

Following your brief, you will receive a proposal and once you approve it we are ready to start work that day. BBSA MasterProject PRO provides everything needed to manage the project, from collaboration tools to payments. See the list of our Marketing Services.

MARKETING STRATEGY AND PLANNING

MARKET ENTRY SERVICES

BBSA Associates is a marketing consultancy and an outsourced marketing agency that helps small companies keen to scale up their marketing and win new clients but lacked the resources, time or know-how to do it themselves. We support a wide range of companies across the spectrum of strategic and tactical marketing and communications; from helping out with a single solution for projects, to enabling you to manage your own outsourced marketing department.

With BBSA outsourced marketing monthly packages you can leave the marketing job to award-winning experts in order to devote valuable time and effort towards running your business.

GET YOUR FREE CONSULTATION

Do you have any questions? We have offices in Los Angeles, New York, Delaware and London, contact us here.

BBSA provides strategic and practical marketing expertise to help businesses grow, compete and respond to changing markets. We work across industries, combining market insight, experienced marketing thinking and the latest developments in technology and AI.

From strategy and planning to marketing projects and ongoing execution, we bring together the expertise needed to turn marketing priorities into action. Our support can complement an existing team or provide a complete outsourced marketing function.

Whether you need a specific project, a new marketing strategy, support entering a new market or an award-winning team managing your marketing month after month, BBSA gives you the expertise and resources to make it happen.

MARKETING, YOUR WAY
STRATEGY, PROJECTS, OUTSOURCING, AND INTERNATIONAL EXPANSION

Done-for-You Marketing Outsourcing

Get an award-winning marketing team working for your business through a fully outsourced monthly marketing plan or alongside your existing team. Flexible monthly plans combine strategy, specialist expertise and ongoing marketing execution.

Custom Marketing Projects

Start your marketing project with BBSA. From a specific task to a larger bespoke project, we bring together the right marketing expertise to plan, manage and deliver your project from brief through to completion.

Marketing Strategy & Planning

Turn research and market insight into a focused marketing strategy and actionable plan. We connect your marketing to your market, competitive environment, technology, business priorities and future direction.

Market Entry & Expansion

Enter and grow in international markets with the right research, local insight, marketing strategy and execution. We help you understand the market, position your business and deliver the marketing needed to establish and grow your presence.

MARKETING FROM STRATEGY TO EXECUTION
BUILT AROUND YOUR BUSINESS NEEDS

Marketing Strategy & Planning

From market insight to marketing action.

Market & Competitor Research
Marketing Strategy
Marketing Planning
Brand & Positioning

First-class marketing for growth and competitive advantage

Market Entry & Product Launch Strategy

Marketing management and execution

Your Outsourced Marketing Department.

Flexible Marketing Support
Specialist Marketing Expertise
Integrated Marketing Delivery
End-to-End Execution

Fractional CMO Leadership

Award-winning marketing leadership at the heart of your business

Outsource Your Marketing.

Gain access to a team of qualified and experienced, award-winning marketing professionals.

MY OUTSOURCED MARKETING DEPARTMENT PLANS
EXPERT MARKETING, BUILT AROUND YOUR UNIQUE BUSINESS NEEDS

Match your need to the right marketing solution Your business is unique. Your marketing should be too. Access the expertise, capacity, and dedicated team you need when you need it.	GROWTH A dedicated outsourced marketing team to build your presence andgenerate new opportunities ondemand. From $4,000/month Starting price BOOK NOW	PREMIUM Expand your marketing capacity with dedicated expertise across multiple channels, available when you need it. From $7,600/month Starting price BOOK NOW	SCALE On-demand marketing expertise and a dedicated team to scale campaigns, capacity, and customer acquisition. From $16,000/month Starting price BOOK NOW	ENTERPRISE A fully tailored outsourced solution providing dedicated expertise and additional capacity for complexmarketing needs. From $30,000/month Starting price BOOK NOW
Outsourced marketing department	This plan is fully customizable to your business needs. The options shown below reflect the scope of support, expertise and capacity available at this level.	This plan is fully customizable to your business needs. The options shown below reflect the scope of support, expertise and capacity available at this level.	This plan is fully customizable to your business needs. The options shown below reflect the scope of support, expertise and capacity available at this level.	This plan is fully customizable to your business needs. The options shown below reflect the scope of support, expertise and capacity available at this level.
Fully customizable plan	✓	✓	✓	✓
Dedicated outsourced team	Core team	Expanded team	Larger specialist team	Bespoke team
Marketing strategy & planning	✓	✓	✓	✓
Marketing management	✓	✓	✓	✓
Marketing execution	Focused	Expanded	Extensive	Enterprise-wide
Active marketing priorities	Selected priorities	Multiple priorities	Broad program	Bespoke
Campaign capacity	Focused campaigns	Multiple campaigns	Complex campaigns	Multi-market / multi-team
Specialist expertise	As needed	Broader access	Extensive access	Bespoke access
Content & creative capacity	Core	Expanded	High	Bespoke
Digital & channel capacity	Core	Expanded	High	Bespoke
Reporting & optimization	Monthly	Enhanced	Advanced	Bespoke
Strategic leadership	Senior oversight	Senior oversight	Senior strategic support	Executive-level support
Cross-functional coordination	—	✓	✓	✓
Multi-market support	—	—	✓	✓
Complex marketing operations	—	—	✓	✓
Fractional CMO	—	—	✓	✓