automotive

Automotive Industry BBSA

MARKETING FOR THE AUTOMOTIVE INDUSTRY

The automotive industry is undergoing one of the most significant periods of change in its history. Electrification, connected and software-defined vehicles, automation and AI are changing both the product and the customer experience, while new market entrants, changing consumer expectations, geopolitical uncertainty and increasingly complex supply chains are reshaping the competitive landscape. For automakers, OEMs, suppliers, dealerships and aftermarket businesses, these changes create new commercial opportunities, but they also make it harder to determine where future growth will come from and how companies should position themselves to capture it.

Markets are also becoming increasingly fragmented. Electrification is progressing at different speeds across regions, customer expectations vary considerably between markets, and established automotive brands face competition from new manufacturers, technology companies and emerging mobility businesses. At the same time, vehicles are becoming increasingly digital and connected, creating new products, services and customer touchpoints throughout the ownership lifecycle. Automotive companies therefore need to communicate increasingly complex propositions to customers while maintaining a clear, differentiated and credible position in the market.

Marketing plays an important role in navigating this transition. As technologies, products and business models evolve, companies need to understand changing customer needs, identify attractive markets and opportunities, develop the right proposition and communicate it effectively. Strong marketing also connects product strategy with commercial execution, helping businesses translate technical capabilities into meaningful customer benefits and build demand across increasingly competitive markets.

At BBSA, we combine automotive industry knowledge with strategic and tactical marketing expertise to help companies turn these challenges into commercial opportunities. We work across the automotive ecosystem, supporting automakers and OEMs, suppliers, aftermarket businesses, automotive service providers and other organizations operating within the sector. Our work can support an individual marketing project or provide the resources and capabilities of an outsourced marketing department.

Our automotive marketing services cover the complete marketing lifecycle, from research and strategy through to implementation and ongoing communications. This includes market and competitor research, marketing strategy and planning, brand positioning, product and service launches, digital marketing, content and communications, social media, public relations, events and exhibitions, lead generation and sales support. We can also help companies evaluate new markets, strengthen customer relationships and develop marketing programs that support both short-term commercial priorities and longer-term growth.

Whether you are bringing a new automotive product to market, entering a new segment, responding to changing technology, strengthening an established brand, or simply need additional marketing expertise and resources, BBSA provides flexible support built around your business, market, and commercial objectives.

AUTOMOTIVE MARKETING EXPERTISE

  • Automotive Marketing Strategy

  • Market & Competitor Research

  • Brand Strategy & Positioning

  • Product & Service Launches

  • Digital Marketing & Lead Generation

  • Content, PR & Communications

  • Sales & Dealer Marketing Support

  • Events & Exhibitions

  • Outsourced Automotive Marketing

Choose the right BBSA marketing solution for your business: explore all Marketing Services, choose Monthly Outsourced Marketing, Custom Marketing Projects, Marketing Strategy & Planning, Market Entry & Product Launch, or start with a Free Consultation.

AS SEEN ON

OUTSOURCE YOUR MARKETING

Get access to a team of qualified, experienced, and award-winning marketing professionals

HOW WE CAN HELP YOU

SEE ALL MARKETING SERVICES

Bring award-winning marketing expertise to your business with bespoke services designed around your marketing priorities and business goals.

From strategy and planning to market research, branding, digital marketing, content, communications, PR, social media, campaigns and events, BBSA brings together specialist expertise across the marketing mix. Our services continuously evolve with advances in AI, technology and digital innovation, so your marketing can take advantage of new opportunities and remain competitive as the landscape changes.

Services can be commissioned as standalone services, combined into a custom marketing project, or incorporated into a fully customized monthly outsourced marketing plan. See our services here.

MONTHLY OUTSOURCED MARKETING

Get an award-winning marketing team behind your business. BBSA’s monthly Marketing Outsourcing solutions give you a dedicated team of experienced marketing experts working as your outsourced marketing department or alongside your existing marketing team.

We work with you to develop your marketing strategy and plan, recommend what needs to be done, and then make it happen. Your dedicated BBSA team manages and executes your marketing, bringing together the right expertise across disciplines as your priorities and requirements evolve.

Our Marketing Outsourcing solutions are available in different monthly plans, with flexible levels of support to suit different requirements and budgets. You get the continuity and understanding of a dedicated team, combined with access to a broad range of specialist marketing expertise.

Think of it as your own marketing department, simply located somewhere else. Your dedicated marketing team works from the BBSA Red Floor, where award-winning marketing expertise meets dedicated service. Learn more here.

START YOUR MARKETING PROJECT

Need help with a specific marketing project or task? BBSA provides bespoke project-based marketing support, bringing together the expertise and resources needed to take your project from brief to completion.

Our marketing services can be commissioned as standalone projects, giving you focused support for a specific need, objective or timeframe rather than a fully outsourced monthly marketing solution. From research, strategy and branding to digital marketing, content, PR, social media, campaigns, events and communications, we tailor the scope and expertise around the project and what you need to achieve.

Our services continuously evolve with advances in AI, technology and digital innovation, ensuring your project benefits from the latest developments in marketing and helps your business stay competitive as the market evolves.

Whether you have a clearly defined brief or need help shaping the project, BBSA provides the marketing expertise to plan, manage and deliver it. Learn more here.

MARKETING STRATEGY & PLANNING

A well-researched, well-designed marketing strategy and plan provide the foundation for effective marketing. They connect your marketing activities to your current market, competitive environment, use of technology, business priorities, and where you want to go.

At BBSA, we know that one thing that does not work is random, disconnected marketing activity. This is where our Marketing Strategy & Planning service comes in. We develop tailored marketing strategies and actionable plans based on your business, customers, competitive environment, and ambitions.

We assess where your marketing stands today, identify opportunities, and determine where marketing can make the greatest impact. Our work includes market and competitor research, marketing audits, customer insight, brand positioning, channel strategy, and strategic analysis, bringing these elements together into a comprehensive marketing strategy and practical plan.

The marketing landscape has changed significantly in recent years. AI, emerging technologies, digital platforms, and changing customer behavior continue to reshape how businesses compete and reach their markets. We incorporate these developments into our strategies and plans, identifying opportunities to leverage the latest advances in marketing while helping your business remain competitive.

Whether you are developing your first marketing strategy, reassessing an existing one, responding to market change, or preparing for the next stage of growth, BBSA provides the strategic foundation and marketing plan to guide your marketing forward. Learn more here.

MARKET ENTRY & PRODUCT LAUNCH

Entering a new international market or launching a new product or service? BBSA provides a complete Market Entry & Product Launch service designed to help companies successfully introduce, establish and grow their products, services and brands in new and existing markets.

We start by understanding the market and the opportunity before developing the strategy. This includes market and competitor research, assessing market potential, understanding customers and business dynamics, identifying opportunities, and determining how your product, service, brand and proposition need to be positioned.

From there, we develop your market entry or product launch marketing strategy and plan, adapting your marketing to customer expectations, market conditions and, for international expansion, local and cultural differences. Our international marketing experience and local market knowledge help you avoid costly assumptions about what works in one market automatically working in another.

BBSA can then take the strategy into execution, supporting the marketing activity required to launch your product or service, enter the market and develop your presence. This can include localized communications, digital marketing, PR, launch campaigns, events and exhibitions, customer engagement and ongoing outsourced marketing support.

Whether you are launching a new product or service, entering the USA, UK, ANZ or another international market, our Market Entry & Product Launch service brings together research, market insight, marketing strategy and execution to support a successful launch and long-term market development. You can learn more here.

GET YOUR FREE CONSULTATION

Let’s talk about your marketing. Book a free consultation to discuss where your business stands today, what you want your marketing to achieve, and the challenges or opportunities you face.

We’ll explore your current marketing, priorities, and requirements, and identify where BBSA can add the most value. Whether you are considering marketing outsourcing, have a specific project in mind, need a new strategy and plan, or are preparing to enter a new market, the consultation gives us an opportunity to understand your needs and discuss the right marketing approach.

Contact us here.

BBSA Marketing

BBSA provides strategic and practical marketing expertise to help businesses grow, compete and respond to changing markets. We work across industries, combining market insight, experienced marketing thinking and the latest developments in technology and AI.

From strategy and planning to marketing projects and ongoing execution, we bring together the expertise needed to turn marketing priorities into action. Our support can complement an existing team or provide a complete outsourced marketing function.

Whether you need a specific project, a new marketing strategy, support entering a new market or an award-winning team managing your marketing month after month, BBSA gives you the expertise and resources to make it happen.

MARKETING, YOUR WAY
STRATEGY, PROJECTS, OUTSOURCING AND INTERNATIONAL EXPANSION

Done-for-You Marketing Outsourcing

Get an award-winning marketing team working for your business through a fully outsourced monthly marketing plan or alongside your existing team. Flexible monthly plans combine strategy, specialist expertise and ongoing marketing execution.

Custom Marketing Projects

Start your marketing project with BBSA. From a specific task to a larger bespoke project, we bring together the right marketing expertise to plan, manage and deliver your project from brief through to completion.

Marketing Strategy & Planning

Turn research and market insight into a focused marketing strategy and workable plan. We connect your marketing to your market, competitive environment, technology, business priorities, and future direction.

Market Entry & Product Launch

Enter and grow in international markets with the right research, local insight, marketing strategy and execution. We help you understand the market, position your business and deliver the marketing needed to establish and grow your presence.

MARKETING FROM STRATEGY TO EXECUTION
BUILT AROUND YOUR BUSINESS NEEDS

marketing strategy & planning

From market insight to marketing action.

  • icon 1 Market & Competitor Research
  • icon 1Marketing Strategy
  • icon 1 Marketing Planning
  • icon 1 Brand & Positioning

First-class marketing

  • icon 1 Market Entry & Product Launch Strategy

marketing management & execution

Your Outsourced Marketing Department.

  • icon 1 Flexible Marketing Support
  • icon 1Specialist Marketing Expertise
  • icon 1Integrated Marketing Delivery
  • icon 1 End-to-End Execution

Fractional CMO Leadership

  • icon 1 Award-Winning Marketing Leadership

OUTSOURCE YOUR MARKETING

Get access to a team of qualified, experienced, and award-winning marketing professionals

MY OUTSOURCED MARKETING DEPARTMENT PLANS
EXPERT MARKETING, BUILT AROUND YOUR UNIQUE BUSINESS NEEDS

Match your
needs to the right
marketing
solution

Your business is unique. Your marketing should be too. Access the expertise, capacity, and dedicated team you need when you need it.

Growth

GROWTH

A dedicated outsourced marketing team to build your presence and generate new opportunities on demand.

From $4,000/month
Starting price
BOOK NOW
Premium

PREMIUM

Expand your marketing capacity with dedicated expertise to help you reach more customers across multiple channels.

From $7,600/month
Starting price
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Scale

SCALE

Award-winning marketing expertise to scale multi-channel campaigns, grow your market presence, and drive customer acquisition.

From $16,000/month
Starting price
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Enterprise

ENTERPRISE

A dedicated outsourced marketing team to help you build your market presence and generate new opportunities.

From $30,000/month
Starting price
BOOK NOW
Outsourced marketing department This plan is fully customizable to your business needs. The options shown below reflect the scope of support, expertise and capacity available at this level. This plan is fully customizable to your business needs. The options shown below reflect the scope of support, expertise and capacity available at this level. This plan is fully customizable to your business needs. The options shown below reflect the scope of support, expertise and capacity available at this level. This plan is fully customizable to your business needs. The options shown below reflect the scope of support, expertise and capacity available at this level.
Fully customizable plan
Dedicated outsourced team Core team Expanded team Larger specialist team Bespoke team
Marketing strategy & planning
Marketing management
Marketing execution Focused Expanded Extensive Enterprise-wide
Active marketing priorities Selected priorities Multiple priorities Broad program Bespoke
Campaign capacity Focused campaigns Multiple campaigns Complex campaigns Multi-market / multi-team
Specialist expertise As needed Broader access Extensive access Bespoke access
Content & creative capacity Core Expanded High Bespoke
Digital & channel capacity Core Expanded High Bespoke
Reporting & optimization Monthly Enhanced Advanced Bespoke
Strategic leadership Senior oversight Senior oversight Senior strategic support Executive-level support
Cross-functional coordination
Multi-market support
Complex marketing operations
Fractional CMO

OUTSOURCE YOUR MARKETING

Get access to a team of qualified, experienced, and award-winning marketing professionals