The most important thing one needs to remember before diving into entrepreneurship is to understand that uncertainty is normal. Whichever business it may be, predicting its future and being prepared for the same should always stay on top of the to-do list. If you are well prepared, you can shine when there is a downfall. “Clients tend to be more thoughtful when purchasing during economic uncertainty. Focusing on products and services that are extremely valuable to your customers is essential as it helps them rely more on you and ensures your business weathers the tough economic times.”  Read Anna Stella’s views on CBNATION.