Consumers have a wide range of technology available to them; regularly rotating through their computers, smartphones, tablets, and televisions – making multichannel marketing important for any brand. Multichannel marketing is an essential consideration for brands intent on improving user experience through customised marketing strategies as it will allow them to better connect with their audience. How can a business ensure brand consistency across these multiple channels? Here, we will outline how to go about creating a strategy to ensure consistency, streamlining content creation, brand architecture, and finally how to monitor and measure your brand activity.

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