These FAQs are designed to provide a better understanding of how the BBSA Outsourced Marketing Department works with focus on the FAQs for Outsourced Marketing Packages. If you need more information please contact us.
Q1 – How do the four Packages differ?
The differences are based on the number of marketing channels we pursue and the amount of activity that goes into each one. Every package has a time-frame, the more time we have to work towards your marketing goal, the more we can do for you.
After commencing with a package, you may decide you want to upgrade so we can increase the time allocation to better suit your requirements. This is no problem, just contact us to let us know and we will make the arrangements quickly and seamlessly.
Q2 – Can I get a customised Package?
Yes. We appreciate all businesses are different and have varied requirements. Our Marketing Packages can be tailored to SUIT your individual needs, goals and budgets. If one of our four marketing Packages is not what you’re looking for, speak to your dedicated contact and we will come up with a bespoke solution.
Q3 – Is there a minimum spend?
No, however, for maximum impact we would recommend at least £1,000 per month. If you have specific budgetary constraints then get in touch and we will discuss your options.
Q4 – What if I want more than the Diamond package?
Each client has unique needs and we are here to meet them. We will put a custom Package together for you.
Q5 – Are there any hidden or additional costs?
With BBSA Associates there are no hidden costs with agency time, consultations and advice. However, you should budget for advertising, pay-per-click spending, software (e.g. email marketing platforms) and printing costs. We will go through all of this with you so there are no surprises once you begin your activity.
If you have requirements outside of the scope of the package, we will quote for this separately and clearly so you can retain control of your budget.
Q6 – Contract length?
There is no ‘tie-in’ or minimum contract. BBSA Associates trust our work to speak for itself. We plan the campaigns with a 12 month roll-out in mind. Ideally a 6 or 12 month commitment is best for maximum impact but you can cancel our services at any time.
Q7 – What results will I get from my Package?
When compiling a marketing strategy we build a profile of measurable objectives. You should expect to see a build-up in your customer-base, more usable leads, increased website traffic and exposure of your brand to a wider audience.
Channel by channel you can expect:
– Website: More leads and a higher conversion rate
– SEO: Higher search engine rankings and more organic traffic
– AdWords: More conversions, higher click through rates and lower cost per clicks
– Email marketing: Leads, higher open and click through rates
– Social media: More followers, activity and interaction
– Content marketing: Increases quantity and quality of content and positioning of your company as a thought leader. Trust gained in your business and content will generate leads
– PR: Press coverage online and offline and with influential bloggers
– Advertising: Leads, enquiries and website traffic
– Landing pages: More leads.
Q8 – How do we get started?
Q9 – What is the best solution for my business?
Simply request our FREE one-hour marketing consultation and we can talk through your options with you.
Q10 – What is the best way forward if we are already working with an agency?
Some clients will have other agencies or freelancers delivering some marketing activity already. Wherever possible we will integrate our services with existing providers and strategies.
Q11 – Can we exceed our monthly activity and time?
Slight fluctuations in marketing activity are expected and usually even out month by month. At BBSA Associates we track time and activity continuously and in the case of significant differences or changes to your requirements we will contact you to discuss the necessary reduction or increase in your package. Should you need more activity in one month and less in another we can tailor something specific to you.
Q12 – What if I want something different or additional one month?
Just ask and we could either substitute some existing activity or quote for the extra work. Many of our clients run the occasional one-off Project alongside an existing marketing Package.
Q13 – How many experts will work on my Project?
You will be assigned a BBSA Marketing Expert who will be your dedicated point of contact throughout the process. A team of, experienced, award-winning, Marketing Specialists will then work on your campaign behind the scenes. Depending on your requirements we may allocate as many as 10 marketing experts to your campaign.