Lead Generation

Need marketing help with your Lead Generation?

BBSA can help you to enhance the productivity of your sales force by providing them with a steady stream of qualified leads. Good lead generation reduces the amount of time and effort you spend on making cold calls, whilst dramatically increasing the quality time you invest with clients who have a desire and need to purchase your products and services.

Key elements of a successful Lead Generation strategy:

  • Set achievable and clear lead generation goals that are timed with your own sales force
  • Review of your sales channels and draft of your lead generation strategy and offer
  • Qualify the response and develop a nurturing programme
  • Response management: plan follow-up actions
  • Measure the lead generation campaign results.

BBSA Associates award-winning marketers are true lead generation stars.
Whether you just need to develop a compelling offer, help with generating leads or full support, from setting up your campaign objectives to determining the right amount on leads to generate and the selection of the right media, irrespective, we can help.