Need help with your PPC?
Pay-Per-Click (PPC) marketing is a form of advertising that allows you to get your corporate information out to your clients quickly, in order to sell your services and products.
Whether you use Google, Yahoo or Bing, just to name a few, when a potential client uses an online search engine, your ad information appears as a sponsored ad above or alongside the display of search results. These ads can also appear on relevant websites that have signed up to be part of a search engine’s publisher network.
The popularity of PPC is due to the high success rate in terms of conversion combined with the win-win situation of the parties involved: consumers don’t pay to use search engines and the engines use PPC advertising to generate their revenue.
PPC’S ability to fast-track your company comes at a price, and this could be an expensive one if you are not an expert in keyword and PPC marketing.
BBSA Associates award-winning Marketing Experts have years of experience in PPC advertising and online marketing.
Key elements of the PPC Strategy:
- Audit of the audience you are seeking to reach and the best channels to do so
- Definition of the campaign objectives
- Ad copy and keywords
- Ad performance and best practice.