Invitation to a Research Study in Marketing & PR Agencies
Title of the study: Impact of Technology on Client Acquisition in Marketing and PR Agencies
Strathclyde University and the BBSA Group are conducting market research on the topic of ‘The adoption of technology in Marketing and PR agencies.’ As part of the research, we are seeking to interview owners and directors of marketing, advertising, and PR agencies to gather their views on the impact of technology on their customer acquisition processes.
This study examines how technology is transforming client acquisition in marketing and PR agencies, investigating the evolution of the client acquisition process, how agencies are adapting to and responding to client expectations, and how they are modifying their client management practices in this changing environment.
Participation in this research study
We are looking to interview owners, CEOs, GMs, CMOs, or directors of eligible Marketing, Advertising, or PR firms that have been operating in their current company for at least three years. All participants will be asked to spare 40-50 minutes of their time to attend a one-on-one online interview on Zoom.
The study is being conducted in the USA, so we are seeking U.S.-based firms only.
Reward
As a thank you, once you have completed the interview, all participants will be rewarded with a $25 “Coffee on us” voucher, which can be redeemed at Dunkin’, Starbucks, or as a donation to charity. They will also receive a free nomination (valued at $175 USD) for the 2025 Best of America Small Business Awards by BASA Awards. Participants will also receive a free copy of the report when it is published, scheduled for late 2026.
Data collected
Participants’ data will be anonymized and will contribute to the main research study. Please refer to our Privacy Notice for Research Participants for further information. If you have any questions/concerns, during or after the research, or wish to contact an independent person to whom any questions may be directed or further information may be sought, please contact us or Strathclyde University Secretary to the University Ethics Committee by email or by mail at Secretary to the University Ethics Committee Research & Knowledge Exchange Services, University of Strathclyde, Graham Hills Building, 50 George Street, Glasgow, G1 1QE, United Kingdom.
Thank you for reading this information. If you have any questions or need clarification, please don’t hesitate to ask.
The Starbucks and Dunkin’ vouchers are offered independently and are not affiliated with or sponsored by Starbucks Corporation or Dunkin’ Donuts LLC. Neither company is a participant in or connected to this study in any way.
