2021 Marketing Outsourcing Study

University of Strathclyde

Invitation to a Research Study on Marketing Outsourcing

Title of the study: Marketing Outsourcing Decision-Making Process

Strathclyde University and BBSA are carrying out market research on the topic ‘marketing outsourcing’. As part of the research, we are seeking to interview executives of small and medium-sized businesses to obtain their views on the subject of ‘marketing outsourcing decision-making process.’

Marketing outsourcing, “the practice whereby a firm is contracting a third-party to perform one or more of their marketing activities”, has been around for some decades and used by large organizations; but an increasing number of small and medium-sized businesses are now outsourcing their marketing activities too. Outsourcing marketing activities for small and medium businesses are not like outsourcing any other function. The decision to outsource the marketing activities may have more serious and lasting implications for the adopting organization. It is these implications, along with the factors that can affect the decision to consider outsourcing, which we wish to investigate as part of this market research.

Participation in this research study
The companies we are interested in interviewing have at least five employees and have been in business for a minimum of five years. We are only seeking to interview owners, CEO, GM, CMO, or directors of eligible SMBs.  All participants will be requested to spare 30 – 45 minutes from their valuable time to attend a one-to-one online interview on Zoom.
Participation in this market research is voluntary, and all participants have the right to withdraw from the research at any time.

As a thank you, once you have completed the interview, all participants will be rewarded with a $50 voucher, either redeemable as an Amazon Gift Card or as a charity donation.

Data collected
Participants’ data will be anonymized and will contribute to the main research study. All interview recordings will be destroyed within three days of the interview. Please refer to our Privacy Notice for Research Participants for further information. If you have any questions/concerns, during or after the research, or wish to contact an independent person to whom any questions may be directed or further information may be sought, please contact us or Strathclyde University Secretary to the University Ethics Committee by email or by mail at Secretary to the University Ethics CommitteeResearch & Knowledge Exchange Services, University of Strathclyde, Graham Hills Building, 50 George Street, Glasgow, G1 1QE.

Thank you for reading this information – please ask any questions if you are unsure about what is written here. 

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