It’s never too early to prepare for Black Friday, and BBSA’s comprehensive guide will help business owners create a winning strategy to capture consumer attention. Anna Stella, CEO of BBSA advises; ‘’The best promotions have two components: scarcity and a sense of urgency. A 12-hour sale is too short for ads to become effective, but a 30-day sale doesn’t create buyer urgency. Meaning it’s not enough to pick a date and time to run your offer.’’ Giving customers a small, clearly signposted window of opportunity to decide on their purchase is key to boosting interest and sales.To develop your meticulous marketing strategy and learn more, download BBSA’s free Black Friday marketing guide here. Read our interview in Bdaily News.