AMERICAN MARKETING ASSOCIATION Marketing automation has become a crucial tool for businesses seeking to streamline their processes and boost efficiency. This article presents valuable lessons learned from industry experts, offering practical insights to enhance your marketing strategies. From mapping customer … Continue reading
THE IMPACT OF TECHNOLOGY ON CLIENT ACQUISITION IN MARKETING & PR AGENCIES We’re conducting new research with the University of Strathclyde on the impact of technology on client acquisition in marketing, advertising, and PR agencies. We are inviting owners and … Continue reading
BBSA CELEBRATES 12 YEARS OF MARKETING EXCELLENCE This year, BBSA is proud to celebrate 12 years of delivering creative, impactful marketing solutions that help brands thrive. From marketing strategy to innovative campaigns and strategic brand-building, our journey has been defined by passion, … Continue reading
BOT MEMO Today’s entrepreneurs have multiple sources open to them when looking for a business plan to create a successful business. However, the time taken for market research, customer development, and finding great books is daunting. You can look at … Continue reading
EVENTEX Los Angeles (CA) — Award-winning marketing expert, academic researcher, and founder of the global marketing outsourcing agency BBSA, Anna Stella, has been named among Eventex’s 100 most influential people in the Events Industry for 2024. The 100 Most Influential … Continue reading
CANVASREBEL There’s a trusted saying in business: plan for it to cost five times more and take five times longer, especially if you plan to go global. When creating your projections, it’s easy to be drawn to optimistic forecasts and … Continue reading
CSQ Building Achieving work-life balance is more than a buzzword—it’s a cornerstone of a healthy, productive team. From taking proactive steps early on to encouraging regular exercise and mental health breaks, these actionable insights reveal how top managers create an … Continue reading
UNDER 30 CEO Building an online presence doesn’t have to take years. It depends on the product or service, but one of the most effective strategies I recommend focusing on is education. Many potential clients often don’t understand the nuances … Continue reading
CONTENT MARKETING INSTITUTE The pandemic didn’t just change the B2B buying game; it flipped the whole table. Shape your content for every stage of the customer journey. Consider what answers customers might need so they won’t have to search. You’ll improve … Continue reading
BRAINZ. Every entrepreneur makes mistakes, and it’s part of the journey. However, some missteps can be avoided with the right advice and experience. Knowing what not to do in business can save you time, money, and frustration. In today’s hyperconnected … Continue reading
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