When the going gets rough in business, you’ll need the motivation to keep moving. Motivating yourself can be hard but practicing consistent habits such as reminding yourself of why you started can be a major boost. A network of friends and partners can also serve as a great assurance and reminder that you’re not walking alone.

Read our comments on CBNATION.

Consumers have a wide range of technology available to them; regularly rotating through their computers, smartphones, tablets, and televisions – making multichannel marketing important for any brand. Multichannel marketing is an essential consideration for brands intent on improving user experience through customised marketing strategies as it will allow them to better connect with their audience. How can a business ensure brand consistency across these multiple channels? Here, we will outline how to go about creating a strategy to ensure consistency, streamlining content creation, brand architecture, and finally how to monitor and measure your brand activity.

Read our comments on STARTUPS.

Building a team involves more than just the right hiring and effective management. As a business leader, you have to build strong working relationships with each member of your team as opposed to instilling fear. Consider their feedback to show you value their input and work on communication within and between you and the team. It’s not easy, but it’s workable.

Read our comments on CBNATION.

Building a team involves more than just the right hiring and effective management. As a business leader, you have to build strong working relationships with each member of your team as opposed to instilling fear. Consider their feedback to show you value their input and work on communication within and between you and the team. It’s not easy, but it’s workable.

Read our comments on CBNATION.

En el dinámico panorama empresarial actual, la elección de su agencia de marketing puede servir como pieza clave para el éxito de su marca. Es una decisión que requiere un conocimiento profundo del mercado y un enfoque estratégico.

Read our comments on ESDELATINO.

In today’s competitive marketplace, it’s more important than ever to have a strong demand generation strategy in place. Demand generation is the process of creating and nurturing interest in your products or services, with the goal of generating leads and sales. There are many different ways to generate demand, and the best approach will vary depending on your industry, target audience, and budget. However, there are some key principles that all successful demand generation strategies share.

Read our comments on MAGEFUNNEL.

Women have made great strides advancing workplace gender equality in recent decades, but the gender pay gap persists, limiting their ability to achieve true parity.  While salary transparency is an important step toward more equitable conditions, women are still more likely to feel that negotiating their pay will be perceived negatively by their employer. Nearly seven in 10 women (69%) feel anxious about negotiating pay, with one in five (20%) fearing that asking for a salary boost will damage their career.

Read our comments on TESTGORILLA.

As a business owner wanting to grow new business opportunities, you have to get comfortable with putting yourself out there. Significant business growth often depends on acquiring new clients, which can be costly. Yet, the costs of gaining new customers are often less than the potential losses from neglecting existing ones. That’s why prioritizing client retention over constant acquisition is not only wise but the foundation of stable businesses. Read our article on BRAINZ.

Small businesses often operate with limited time and resources. New entrepreneurs, in particular, face daily challenges when starting out. The key question becomes, how can these emerging companies make the most of their limited resources? Beyond a solid client base, what often distinguishes successful small businesses from their less successful counterparts is reputation, client trust, and brand awareness. Due to the high cost of acquiring new customers through advertising and other promotional activities, many entrepreneurs focus on generating buzz through social media and organic press coverage. Despite these efforts, most businesses overlook a crucial strategy that can significantly enhance their visibility and credibility with a modest amount of effort: winning business awards. Read our article on BRAINZ.