BOT MEMO Today’s entrepreneurs have multiple sources open to them when looking for a business plan to create a successful business. However, the time taken for market research, customer development, and finding great books is daunting. You can look at … Continue reading
EVENTEX Los Angeles (CA) — Award-winning marketing expert, academic researcher, and founder of the global marketing outsourcing agency BBSA, Anna Stella, has been named among Eventex’s 100 most influential people in the Events Industry for 2024. The 100 Most Influential … Continue reading
CANVASREBEL There’s a trusted saying in business: plan for it to cost five times more and take five times longer, especially if you plan to go global. When creating your projections, it’s easy to be drawn to optimistic forecasts and … Continue reading
CSQ Building Achieving work-life balance is more than a buzzword—it’s a cornerstone of a healthy, productive team. From taking proactive steps early on to encouraging regular exercise and mental health breaks, these actionable insights reveal how top managers create an … Continue reading
UNDER 30 CEO Building an online presence doesn’t have to take years. It depends on the product or service, but one of the most effective strategies I recommend focusing on is education. Many potential clients often don’t understand the nuances … Continue reading
CONTENT MARKETING INSTITUTE The pandemic didn’t just change the B2B buying game; it flipped the whole table. Shape your content for every stage of the customer journey. Consider what answers customers might need so they won’t have to search. You’ll improve … Continue reading
BRAINZ. Every entrepreneur makes mistakes, and it’s part of the journey. However, some missteps can be avoided with the right advice and experience. Knowing what not to do in business can save you time, money, and frustration. In today’s hyperconnected … Continue reading
INC. If you know beauty, you know Beautyblender. Since the brand’s launch in 2003, those fuchsia, egg-shaped sponges have become a staple in the beauty industry, thanks to the ingenuity of Rea Ann Silva, Beautyblender’s Latina founder and CEO. Today, the Bethlehem, Pennsylvania-based … Continue reading
FEATURED Much like a masterpiece painting standing out in a gallery, creating a standout brand in the crowded social media arena requires more than just skill; it demands strategy and passion. When seasoned professionals like a Marketing Manager and a … Continue reading
FOUNDERS There’s a moment in every founder’s journey when they look back and think, “Oops, we did it again.” It’s not a Britney Spears tune playing in the background, but rather a haunting echo of early-stage mistakes that shaped their … Continue reading
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