CONTENT MARKETING INSTITUTE The pandemic didn’t just change the B2B buying game; it flipped the whole table. Shape your content for every stage of the customer journey. Consider what answers customers might need so they won’t have to search. You’ll improve … Continue reading
BRAINZ. Every entrepreneur makes mistakes, and it’s part of the journey. However, some missteps can be avoided with the right advice and experience. Knowing what not to do in business can save you time, money, and frustration. In today’s hyperconnected … Continue reading
INC. If you know beauty, you know Beautyblender. Since the brand’s launch in 2003, those fuchsia, egg-shaped sponges have become a staple in the beauty industry, thanks to the ingenuity of Rea Ann Silva, Beautyblender’s Latina founder and CEO. Today, the Bethlehem, Pennsylvania-based … Continue reading
FEATURED Much like a masterpiece painting standing out in a gallery, creating a standout brand in the crowded social media arena requires more than just skill; it demands strategy and passion. When seasoned professionals like a Marketing Manager and a … Continue reading
FOUNDERS There’s a moment in every founder’s journey when they look back and think, “Oops, we did it again.” It’s not a Britney Spears tune playing in the background, but rather a haunting echo of early-stage mistakes that shaped their … Continue reading
COO INSIDER Imagine turbocharging your business operations with stronger vendor partnerships. Top advice comes from influential voices such as CEOs and Partners. Discover how prioritizing face-to-face interactions creates success and also learn why building trust with long-term partners is crucial. … Continue reading
AWARDS NEWS When crafting an award entry, it’s important to approach it with the same care you would take when telling a compelling story or selling a book—ensure it has a satisfying ending. Take the reader on a journey that … Continue reading
AMERICAN MARKETING ASSOCIATION Implementing a successful CRM system can be a game-changer, but it’s rarely a smooth journey. To uncover what works, CEOs and founders share the most demanding challenges they face when optimizing their customer relationship management processes. From … Continue reading
BRAINZ Every entrepreneur knows the passion and dedication required to launch a new project. From ideation to execution, it often feels like raising a child and nurturing it through growth and challenges. But just like with parenting, there comes a … Continue reading
BUSINESS OWNERS Striking the perfect work-life balance is a perennial challenge for small business owners. To offer guidance, we’ve compiled twenty-nine pieces of advice from Founders, CEOs, and other business leaders. From practicing energy mapping to upholding clear work-life boundaries, … Continue reading
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