AMERICAN MARKETING ASSOCIATION Join Anna at the American Marketing Association‘s AMA Summer Academic Conference next week, where will present her research on marketing outsourcing. During the session, she’ll share the study results and practical insights on how small companies should outsource their … Continue reading
BRAINZ The exponential rise of SaaS (Software as a Service) is revolutionizing how businesses enhance productivity, eliminating the need for cumbersome physical infrastructure. With SaaS, companies enjoy high availability and scalability, ensuring seamless access to software on demand while protecting … Continue reading
DAILY BUSINESS NOW Global Outsourcing Marketing Agency BBSA has launched a free guide to help small businesses ensure brand consistency and beat their competition. Today, consumers have access to a range of technologies and digital platforms, using computers, smartphones, tablets, … Continue reading
LONDON DAILY NEWS Global Outsourcing Marketing Agency BBSA has launched a free guide to help small businesses ensure brand consistency and beat their competition. Today, consumers have access to a range of technologies and digital platforms, using computers, smartphones, tablets, … Continue reading
CBNATION Being in love is great. Being in love with your business when you’re an entrepreneur is even better. Waking up each morning knowing you are getting ready to do exactly what you love is more than most people could … Continue reading
PLAKY According to a McKinsey study, The Hidden Power of Pricing, on average, a 1% price increase translates into an 8.7% increase in operating profits, assuming no loss of volume. Nevertheless, the same study finds that up to 30% of the … Continue reading
FORBES Online anonymity has become a rarity, especially for business leaders. Prospective customers and employees are no longer content with faceless corporations and want to connect with the individuals who are steering the ship. Transparency is huge when customers are … Continue reading
CPA IRELAND Now more than ever, many businesses acknowledge the need to be socially responsible. They’re responding to calls to do good for the long-term and short-term betterment of the environment. And corporate social responsibility (CSR) is everywhere. A growing … Continue reading
FORBES Outsourcing has become a go-to strategy for many companies seeking cost reduction and process optimization. In some cases, turning to external talent can help save money and free up valuable time for the internal team. However, certain core functions … Continue reading
FORBES Recruitment and hiring have undergone a profound metamorphosis over the last decade, driven by changing paradigms in business, technology, and workforce dynamics. These changes have made it pivotal for organizations to reevaluate and adapt their hiring practices. Members of … Continue reading
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