Managing remote or hybrid marketing teams requires more than just the right tools. It calls for trust, clarity, and a strong connection. A recent article examines how leaders can foster a unified team identity, establish clear processes, and cultivate inclusive environments where every voice is valued.

Flexibility, transparency, and regular feedback are essential for keeping teams engaged and aligned, regardless of their work location.

Read our comments on the CMO TIMES here

Innovation thrives when leaders intentionally create the right conditions for it. I recently read a piece that explores how top executives are rethinking culture, mindset, and strategy to unlock new ideas and spark meaningful change. It’s a reminder that innovation isn’t about waiting for inspiration. It’s about creating environments where creativity can truly flourish.

The article shares 18 bold practices used by leaders to spark creativity, break down risk aversion, and turn ideas into impact. The collection of insights demonstrates that innovation is less about chance and more about intentional leadership.

Read our comments on the TECHBULLION here

Marketing automation has become a crucial tool for businesses seeking to streamline their processes and boost efficiency. This article presents valuable lessons learned from industry experts, offering practical insights to enhance your marketing strategies. From mapping customer journeys to prioritizing data quality, these expert tips will help you leverage automation effectively in your marketing efforts.

Many companies approach automation as if it has ESP powers, expecting it to magically know what to do or what customers want. My advice is to start by automating what you’ve already tried, tested, refined, and fixed internally. In other words, automation won’t help you if you’re still unclear on what you’re doing; it just makes the mess faster.

Read our comments on the AMERICAN MARKETING ASSOCIATION here

We’re conducting new research with the University of Strathclyde on the impact of technology on client acquisition in marketing, advertising, and PR agencies.

We are inviting owners and senior leaders of marketing, advertising, and PR firms in the USA to participate in a one-on-one interview. The study explores how technology is transforming client acquisition, how client expectations are evolving, and how agencies are adapting their practices in response.

– Who We’re Looking For
We are seeking CEOs, General Managers, CMOs, or Directors who have been with their current agency for at least three years.

– What’s Involved
A 40-minute Zoom interview
Open to marketing, advertising, and PR agencies based in the USA

– As a token of our appreciation, participants will receive:
☑️ A $25 “Coffee on Us” voucher redeemable at Starbucks, or the option to donate to charity
☑️ A free nomination (valued at $175) to the 2025 Best of America Small Business Awards by BASA Awards®
☑️ A complimentary copy of the research report, scheduled for publication in late 2026.

All participant data will be anonymized and treated in accordance with university ethics protocols.
Interested in participating? Sign up here 👉 https://bbsa-marketing.com/strathclyde-university/

This year, BBSA is proud to celebrate 12 years of delivering creative, impactful marketing solutions that help brands thrive. From marketing strategy to innovative campaigns and strategic brand-building, our journey has been defined by passion, collaboration, and a commitment to excellence. None of this would have been possible without our clients’ trust, our team’s dedication, and the ever-evolving marketing landscape that challenges us to grow.

As we enter our 13th year, BBSA is excited to continue partnering with businesses to craft bold strategies and achieve remarkable marketing results.

Thank you to everyone who has been part of our story—here’s to many more years of success together!

Today’s entrepreneurs have multiple sources open to them when looking for a business plan to create a successful business. However, the time taken for market research, customer development, and finding great books is daunting. You can look at the books that today’s influential entrepreneurs highly recommend. These books include key ideas and actionable tips for starting a business and enhancing your personal life,

The Art of War” by Sun Tzu is a must-read for anyone starting a new venture. Although it was originally written as a military treatise, its lessons and principles have been applied far beyond warfare, offering valuable wisdom for navigating challenges and achieving success in various aspects of life, including business. 

Read our Comments on Bot Memo.

Los Angeles (CA) — Award-winning marketing expert, academic researcher, and founder of the global marketing outsourcing agency BBSA, Anna Stella, has been named among Eventex’s 100 most influential people in the Events Industry for 2024.

The 100 Most Influential People in the Events Industry for 2024 by Eventex index comprises the most exceptional individuals from around the globe who have made an impact with their creativity, vision, and capacity for innovation. The ranking is entirely curated by the events community, which first nominated, and then determined the individuals who made the list. 

The 2024 edition of The 100 Most Influential People in the Events Industry index saw as many as 1086 nominations.

“I’m honored to be named among such a talented and inspiring group of industry professionals,” said Anna Stella. “The events industry has always been about more than logistics—it’s about creating memorable, transformative experiences that draw people together. This recognition from Eventex is a testament to the power of collaboration and innovation that drives us all forward.”

“The Eventex index of the top 100 events industry professionals celebrates the most deserving individuals who keep inspiring us with their creativity and innovation and drive the whole industry forward. This year, we’re again recognizing specific expertise and regional presence, to better showcase the impact of events industry individuals across the board ” comments Ovanes Ovanessian, Co-founder of Eventex Awards.

The 100 Most Influential People in the Events Industry for 2024 index is available here.

About Anna Stella

Anna Stella is an award-winning marketing expert, academic researcher, and founder of the global marketing outsourcing agency BBSA. She is also the president of the BASA Awards and host of the hit YouTube show “The Best of Business Show.”

About Eventex Awards

Founded in 2009 to celebrate creativity, innovation, and effectiveness in the industry, today Eventex Awards is the most esteemed international awards in the world of events and experiential marketing. Every year, the awards highlight the best events, brand experiences, tech, suppliers, and venues from the world of events.

There’s a trusted saying in business: plan for it to cost five times more and take five times longer, especially if you plan to go global. When creating your projections, it’s easy to be drawn to optimistic forecasts and impressive figures. But the reality is often far more challenging. To manage expectations, build your forecasts conservatively. A well-researched business plan is essential. The more preparation you put in, the better equipped you’ll be to navigate the uncertainties of starting a business.

Building Achieving work-life balance is more than a buzzword—it’s a cornerstone of a healthy, productive team. From taking proactive steps early on to encouraging regular exercise and mental health breaks, these actionable insights reveal how top managers create an environment where employees can truly thrive, both at work and in life.

Building a business from the ground up requires substantial effort, and I’m yet to meet a successful team with a perfectly balanced routine. One approach that has worked for us is actively identifying and removing stressors as they arise. We’ve embraced a “JOMO” mindset—the joy of missing out—by focusing on what truly matters and letting go of unnecessary pressures.

Building an online presence doesn’t have to take years. It depends on the product or service, but one of the most effective strategies I recommend focusing on is education. Many potential clients often don’t understand the nuances of your product or industry, so by educating them through clear, valuable insights at a basic level, you can bridge that knowledge gap and differentiate yourself from the majority of competitors. This not only helps them make informed decisions but also establishes your brand as an expert in the field.