With the continuous advancement of technology, consumers have an ever-increasing number of mediums through which they can interact with the world around them. Desktop computers, laptops, smartphones, billboards, newspapers, and TVs are just a few channels through which consumers can be reached. Using varied channels by consumers means that the best strategy for a brand to connect with them is multichannel marketing. Multichannel marketing uses a number of both online and offline media channels to dispense information to its target market. What’s most important with multichannel marketing, as with any other form of marketing, is consistency.

Read our comments on STARTUPS OF LONDON.

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The marketing world has undergone a significant transformation over the past few decades, driven primarily by technological advancements and consumer behavior shifts. As a multi-award-winning professional, Anna Stella is no stranger to the changing faces of the marketing world. For Anna, marketing is a rare field that allows creativity and experimentation. Since starting her marketing company, BBSA, in 2012, Anna Stella has made sure to bridge the gap in the industry by delivering a full range of services. Read this exclusive interview to understand her journey, vision, and thoughts on marketing.

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We spent the day with Anna Stella, who lives and breathes marketing, to find out what life is like as the founder of the marketing agency BBSA. Anna Stella has been a marketer for more than half of her life, and it’s clear that she loves the industry. She has 20+ years of experience in the B2B, B2C, and non-profit industries with clients including Volkswagen AG, the Government, the European Union, RICS, and more. Anna is a two-time national award-winning marketing expert and runs the global outsourcing marketing agency BBSA. Most importantly, Anna will be launching her upcoming marketing book, which will launch in 2023.

Read our comments on MARCH8.

When the going gets rough in business, you’ll need the motivation to keep moving. Motivating yourself can be hard but practicing consistent habits such as reminding yourself of why you started can be a major boost. A network of friends and partners can also serve as a great assurance and reminder that you’re not walking alone.

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Global outsourced agency BBSA has created an expert guide to break down the new and emerging marketing trends that are set to take business performance to the next level in 2023. As marketing is becoming increasingly complex, small businesses need expert support in elevating their marketing activities and making the most of their efforts. Although marketing tools are becoming increasingly accessible for small businesses, the growing complexity can make marketing confusing and difficult to navigate.

Read our comments on BUSINESS MONDAYS.

The modern consumer landscape extends beyond simple transactions. Companies today do more than just sell products; they create communities. This transformative shift in business approach is helping companies foster spaces for customers to engage, connect, and champion their products.

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Consumers have a wide range of technology available to them; regularly rotating through their computers, smartphones, tablets, and televisions – making multichannel marketing important for any brand. Multichannel marketing is an essential consideration for brands intent on improving user experience through customised marketing strategies as it will allow them to better connect with their audience. How can a business ensure brand consistency across these multiple channels? Here, we will outline how to go about creating a strategy to ensure consistency, streamlining content creation, brand architecture, and finally how to monitor and measure your brand activity.

Read our comments on STARTUPS.

Building a team involves more than just the right hiring and effective management. As a business leader, you have to build strong working relationships with each member of your team as opposed to instilling fear. Consider their feedback to show you value their input and work on communication within and between you and the team. It’s not easy, but it’s workable.

Read our comments on CBNATION.

Building a team involves more than just the right hiring and effective management. As a business leader, you have to build strong working relationships with each member of your team as opposed to instilling fear. Consider their feedback to show you value their input and work on communication within and between you and the team. It’s not easy, but it’s workable.

Read our comments on CBNATION.

En el dinámico panorama empresarial actual, la elección de su agencia de marketing puede servir como pieza clave para el éxito de su marca. Es una decisión que requiere un conocimiento profundo del mercado y un enfoque estratégico.

Read our comments on ESDELATINO.