In today’s highly competitive market, a compelling Unique Selling Proposition (USP) can make all the difference. It distinguishes you from your competitors and serves as the cornerstone of your brand’s identity. Given the temporary nature of USPs, it is in the best interests of your company to act fast to gain an edge over the competition.

A strong USP helps position your business uniquely in the market. By defining what sets you apart, your USP makes your brand more attractive and memorable. It’s not just about having a unique feature or service; it’s as much about making that feature central to your brand’s identity.

Read our comments on BRAINZ.

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What does it take to be a successful entrepreneur? Is ambition and a healthy dose of luck and opportunity all required to join the ranks of the best? The exciting and challenging world of entrepreneurship, particularly within small businesses, is ever-evolving. Understanding the essential traits that drive success can mean the difference between prospering and surviving. But what are some of the seminal traits successful entrepreneurs should aim to develop?

An unwavering focus on acquiring customers is the hallmark of successful entrepreneurs. The mistake many new entrepreneurs make is prioritizing peripheral activities that can be outsourced over the core necessity of customer acquisition. Instead of focusing on sales, they get caught up in designing perfect social media strategies, rebranding, website redesign, or other matters.

Read our comments on BRAINZ.

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It’s been said that if you’re not taking care of your customers, someone else will. Whether we like it or not, in today’s energetic marketplace, we’re all engaged in sales in one way or another. Irrespective of whether you’re marketing stoves, selling clothes, tech solutions, or offering virtually any product or service, selling is a fundamental part of your role, and as business owners, consultants, and salespeople alike, we share a common goal: to attract customers and make that sale.

For many of us, the notion of selling can be daunting, often perceived as manipulative or overly aggressive. It’s time to shift this perception and embrace a positive sales mindset. This begins with self-reflection. Do you dread “asking” for a sale? Feel uncomfortable with the process itself? Or do you see sales as an opportunity to make a meaningful impact?

Read our comments on BRAINZ.

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Join Anna at the American Marketing Association‘s AMA Summer Academic Conference next week, where will present her research on marketing outsourcing. 

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The exponential rise of SaaS (Software as a Service) is revolutionizing how businesses enhance productivity, eliminating the need for cumbersome physical infrastructure. With SaaS, companies enjoy high availability and scalability, ensuring seamless access to software on demand while protecting data from potential server failures. Its subscription-based payment model simplifies budget management, making advanced software solutions more accessible. The global SaaS market is set to soar from $251.17 billion in 2022 to an astounding $883.34 billion by 2029 as organizations fast-track their digital transformation.

Read our comments on BRAINZ.

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Global Outsourcing Marketing Agency BBSA has launched a free guide to help small businesses ensure brand consistency and beat their competition. Today, consumers have access to a range of technologies and digital platforms, using computers, smartphones, tablets, and televisions daily. Businesses must utilize a multi-channel approach to accommodate the modern user experience and customize their marketing strategies to maximize engagement.

Ensuring brand consistency across multiple channels, however, can be a challenge. BBSA has created a comprehensive guide that explains everything from creating a strategy to ensure consistency, streamlining content creation, brand architecture, and finally, how to monitor and measure your brand activity. But why should a business worry about consistency in the first place? Anna Stella, CEO of BBSA and award-winning marketing expert, explains.

Read our comments on DAILY BUSINESS NOW.

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Global Outsourcing Marketing Agency BBSA has launched a free guide to help small businesses ensure brand consistency and beat their competition. Today, consumers have access to a range of technologies and digital platforms, using computers, smartphones, tablets, and televisions daily. Businesses must utilize a multi-channel approach to accommodate the modern user experience and customize their marketing strategies to maximize engagement. Ensuring brand consistency across multiple channels, however, can be a challenge. 

BBSA has created a comprehensive guide that explains everything from creating a strategy to ensure consistency, streamlining content creation, brand architecture, and finally, how to monitor and measure your brand activity. But why should a business worry about consistency in the first place?

Read our comments on LONDON DAILY NEWS.

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Being in love is great. Being in love with your business when you’re an entrepreneur is even better. Waking up each morning knowing you are getting ready to do exactly what you love is more than most people could ever say about any “job” they have had. Although there are days when tossing in your hat seems like a viable option, remembering how much you love your “job” can quickly snap an entrepreneur out of that mentality. Different business owners also have different reasons why they love their businesses. It might be the products or the customers they deal with, or even the fact that they are in charge of it all. The reasons are as varied as the businesses themselves.

Read our comments on CBNATION.

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According to a McKinsey study, The Hidden Power of Pricing, on average, a 1% price increase translates into an 8.7% increase in operating profits, assuming no loss of volume. Nevertheless, the same study finds that up to 30% of the thousands of pricing decisions companies make every year fail to deliver the best price. These statistics make you think twice about your pricing decisions.

In essence, pricing strategies are different approaches to setting the right prices for your offerings to accomplish specific business objectives while considering the ongoing market situation. According to the CEO of a marketing outsourcing agency, BBSA, Anna Stella, there are many things to consider when creating your pricing strategy

Read our comments on PLAKY.

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Online anonymity has become a rarity, especially for business leaders. Prospective customers and employees are no longer content with faceless corporations and want to connect with the individuals who are steering the ship. Transparency is huge when customers are deciding where they will spend their money, so how can business leaders ensure they are “putting their best foot forward” when crafting their personal online presence?

Read our comments on FORBES.

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