PLAKY

Posted on February 4, 2026 by BBSA

PLAKY

Deciding on a price for your product or service can be tricky. Set it too high and people disappear; set it too low and you leave money on the table.

The pricing strategy you adopt for your business should give flexibility and be easy for the buyer to understand. Do not overwhelm the buyer with too many price options that could make comparison difficult. Instead, offer 2 or 3 price options with a distinct value position. Ideally, tailor the pricing strategy to suit different customer profiles.

Read our comments on the PLAKY here

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GET A FREE MARKETING CONSULTATION
Every business is different, but one thing that all have in common is the need for good marketing to win new clients, sell more & grow. Marketing activities take knowledge, time, effort, and consistency, so what if we told you that you could have a team of people taking care of your marketing so that you can just focus on what you do best – run your business?
Find out how BBSA can help. Learn more about our marketing outsourcing services. Get a free marketing consultation.

BBSA – Anna Stella, Marketing Expert & CEO

BBSA IS TURNING 13

Posted on December 12, 2025 by BBSA

BBSA Marketing is 13.

BBSA IS 13 TODAY.

BBSA Marketing turns 13 today. Upwards and onwards. 🎂

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SEO SMO COMPANY

Posted on October 9, 2025 by BBSA

SEO SMO COMPANY

Marketing is one of the most powerful tools for growing your business. But when you’re on a limited budget, it can be challenging to know where to start. Contrary to what many small business owners believe, effective marketing doesn’t have to be expensive or complicated. It’s about making strategic choices and using resources wisely. Even with a modest budget, you can employ tactics that deliver tangible results. Here are five lesser-known marketing strategies that can help your business stand out without breaking the bank.

Read our comments on the SEO SMO COMPANY here

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UNDER30CEO

Posted on October 6, 2025 by BBSA

UNDER30CEO

Building a personal brand online presents challenges that many professionals struggle to overcome. We shared the challenges industry experts have faced in building their personal brands online—and how they overcame them. No matter who you are, building a personal brand is hard work, especially when it’s your own. My main challenge to date was right at the beginning, and it was all about managing my expectations.

Discover strategies for creating a consistent brand identity that resonates with your target audience while staying true to yourself.

Read our comments on the UNDER30CEO here

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MARKETER. MAGAZINE

Posted on September 30, 2025 by BBSA

MARKETER. MAGAZINE

Content marketing can be a challenging field to navigate, especially for newcomers. This article compiles valuable insights from industry experts, offering a wealth of knowledge for those starting their content marketing journey. From focusing on quality over quantity to leveraging new technologies, these tips provide a comprehensive guide to success in the ever-evolving world of content marketing.

Read our comments on the MARKETER. MAGAZINE here

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CMO TIMES

Posted on September 30, 2025 by BBSA

CMO TIMES

Managing remote or hybrid marketing teams requires more than just the right tools. It calls for trust, clarity, and a strong connection. A recent article examines how leaders can foster a unified team identity, establish clear processes, and cultivate inclusive environments where every voice is valued.

Flexibility, transparency, and regular feedback are essential for keeping teams engaged and aligned, regardless of their work location.

Read our comments on the CMO TIMES here

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TECHBULLION

Posted on September 30, 2025 by BBSA

TECHBULLION

Innovation thrives when leaders intentionally create the right conditions for it. I recently read a piece that explores how top executives are rethinking culture, mindset, and strategy to unlock new ideas and spark meaningful change. It’s a reminder that innovation isn’t about waiting for inspiration. It’s about creating environments where creativity can truly flourish.

The article shares 18 bold practices used by leaders to spark creativity, break down risk aversion, and turn ideas into impact. The collection of insights demonstrates that innovation is less about chance and more about intentional leadership.

Read our comments on the TECHBULLION here

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AMERICAN MARKETING ASSOCIATION

Posted on August 22, 2025 by BBSA

AMERICAN MARKETING ASSOCIATION

Marketing automation has become a crucial tool for businesses seeking to streamline their processes and boost efficiency. This article presents valuable lessons learned from industry experts, offering practical insights to enhance your marketing strategies. From mapping customer journeys to prioritizing data quality, these expert tips will help you leverage automation effectively in your marketing efforts.

Many companies approach automation as if it has ESP powers, expecting it to magically know what to do or what customers want. My advice is to start by automating what you’ve already tried, tested, refined, and fixed internally. In other words, automation won’t help you if you’re still unclear on what you’re doing; it just makes the mess faster.

Read our comments on the AMERICAN MARKETING ASSOCIATION here

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DEVX

Posted on August 20, 2025 by BBSA

DEVX

Building an effective online presence doesn’t require technical expertise, as industry experts demonstrate with practical strategies for small-business success. This article presents actionable advice on authentic engagement, consistent content creation, and platform selection tailored specifically for non-technical business owners. The guidance focuses on value-driven approaches that prioritize genuine customer connection over complex digital tactics.

Read our comments on the DEVX here

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THE IMPACT OF TECHNOLOGY ON CLIENT ACQUISITION IN MARKETING & PR AGENCIES

Posted on May 24, 2025 by BBSA

THE IMPACT OF TECHNOLOGY ON CLIENT ACQUISITION IN MARKETING & PR AGENCIES

We’re conducting new research with the University of Strathclyde on the impact of technology on client acquisition in marketing, advertising, and PR agencies.

We are inviting owners and senior leaders of marketing, advertising, and PR firms in the USA to participate in a one-on-one interview. The study explores how technology is transforming client acquisition, how client expectations are evolving, and how agencies are adapting their practices in response.

– Who We’re Looking For
We are seeking CEOs, General Managers, CMOs, or Directors who have been with their current agency for at least three years.

– What’s Involved
A 40-minute Zoom interview
Open to marketing, advertising, and PR agencies based in the USA

– As a token of our appreciation, participants will receive:
☑️ A $25 “Coffee on Us” voucher redeemable at Starbucks, or the option to donate to charity
☑️ A free nomination (valued at $175) to the 2025 Best of America Small Business Awards by BASA Awards®
☑️ A complimentary copy of the research report, scheduled for publication in late 2026.

All participant data will be anonymized and treated in accordance with university ethics protocols.
Interested in participating? Sign up here 👉 https://bbsa-marketing.com/strathclyde-university/

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