We spent the day with Anna Stella, who lives and breathes marketing, to find out what life is like as the founder of the marketing agency BBSA. Anna Stella has been a marketer for more than half of her life, and it’s clear that she loves the industry. She has 20+ years of experience in the B2B, B2C, and non-profit industries with clients including Volkswagen AG, the Government, the European Union, RICS, and more. Anna is a two-time national award-winning marketing expert and runs the global outsourcing marketing agency BBSA. Most importantly, Anna will be launching her upcoming marketing book, which will launch in 2023.

Read our comments on MARCH8.

When the going gets rough in business, you’ll need the motivation to keep moving. Motivating yourself can be hard but practicing consistent habits such as reminding yourself of why you started can be a major boost. A network of friends and partners can also serve as a great assurance and reminder that you’re not walking alone.

Read our comments on CBNATION.

Global outsourced agency BBSA has created an expert guide to break down the new and emerging marketing trends that are set to take business performance to the next level in 2023. As marketing is becoming increasingly complex, small businesses need expert support in elevating their marketing activities and making the most of their efforts. Although marketing tools are becoming increasingly accessible for small businesses, the growing complexity can make marketing confusing and difficult to navigate.

Read our comments on BUSINESS MONDAYS.

The modern consumer landscape extends beyond simple transactions. Companies today do more than just sell products; they create communities. This transformative shift in business approach is helping companies foster spaces for customers to engage, connect, and champion their products.

Read our comments on FORBES.

Consumers have a wide range of technology available to them; regularly rotating through their computers, smartphones, tablets, and televisions – making multichannel marketing important for any brand. Multichannel marketing is an essential consideration for brands intent on improving user experience through customised marketing strategies as it will allow them to better connect with their audience. How can a business ensure brand consistency across these multiple channels? Here, we will outline how to go about creating a strategy to ensure consistency, streamlining content creation, brand architecture, and finally how to monitor and measure your brand activity.

Read our comments on STARTUPS.

Building a team involves more than just the right hiring and effective management. As a business leader, you have to build strong working relationships with each member of your team as opposed to instilling fear. Consider their feedback to show you value their input and work on communication within and between you and the team. It’s not easy, but it’s workable.

Read our comments on CBNATION.

Building a team involves more than just the right hiring and effective management. As a business leader, you have to build strong working relationships with each member of your team as opposed to instilling fear. Consider their feedback to show you value their input and work on communication within and between you and the team. It’s not easy, but it’s workable.

Read our comments on CBNATION.

En el dinámico panorama empresarial actual, la elección de su agencia de marketing puede servir como pieza clave para el éxito de su marca. Es una decisión que requiere un conocimiento profundo del mercado y un enfoque estratégico.

Read our comments on ESDELATINO.

In today’s competitive marketplace, it’s more important than ever to have a strong demand generation strategy in place. Demand generation is the process of creating and nurturing interest in your products or services, with the goal of generating leads and sales. There are many different ways to generate demand, and the best approach will vary depending on your industry, target audience, and budget. However, there are some key principles that all successful demand generation strategies share.

Read our comments on MAGEFUNNEL.

Women have made great strides advancing workplace gender equality in recent decades, but the gender pay gap persists, limiting their ability to achieve true parity.  While salary transparency is an important step toward more equitable conditions, women are still more likely to feel that negotiating their pay will be perceived negatively by their employer. Nearly seven in 10 women (69%) feel anxious about negotiating pay, with one in five (20%) fearing that asking for a salary boost will damage their career.

Read our comments on TESTGORILLA.