Now more than ever, many businesses acknowledge the need to be socially responsible. They’re responding to calls to do good for the long-term and short-term betterment of the environment. And corporate social responsibility (CSR) is everywhere. A growing number of companies have a sustainability program in place. While there is no standard measure as to what falls under corporate social responsibility, any action taken by a company to give back to society is considered CSR. Incorporating social responsibility in an organization isn’t mandatory; however, it can help companies differentiate their marketing, further their growth strategies, and ultimately make more profits.

Nielsen conducted a study in 60 countries to determine the potential effect of CSR. Out of the 30,000 consumers studied, 66% said they would pay more to brands that prove to be socially responsible. In another US-based study, Cone Communications found that 87% of Americans are willing to spend more on something if they see a company engaging in issues they care about. In essence, sustainability initiatives are a win-win for businesses. According to HBR, companies’ primary motivators for creating CSR programs are sustainability, moral obligations, reputation, and operating license. 

Read our comments on CPA IRELAND.

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Outsourcing has become a go-to strategy for many companies seeking cost reduction and process optimization. In some cases, turning to external talent can help save money and free up valuable time for the internal team. However, certain core functions are often best managed internally for the long-term health of the organization. Forbes Business Council members discuss the key business operations that should remain in-house and why outsourcing these particular tasks can prove counterproductive to a company’s growth.

Read our comments on FORBES.

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Recruitment and hiring have undergone a profound metamorphosis over the last decade, driven by changing paradigms in business, technology, and workforce dynamics. These changes have made it pivotal for organizations to reevaluate and adapt their hiring practices. Members of the Forbes Business Council have made plenty of alterations to their hiring practices. 20 of them share specific changes they have made over the last ten years in their human resources department and recruitment efforts. Read on to learn more about the motivations driving these changes and the impact they have had on both employers and job seekers alike.

Read our comments on FORBES.

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Video marketing has emerged as a powerhouse in the digital realm, captivating audiences and propelling brands to new heights of success. Yet, crafting a successful video marketing strategy requires more than luck; it demands careful planning and precise execution. Video production is similar to a condensed film version. Although the video does not need many resources to succeed, it needs careful planning and management to optimize its effectiveness and avoid overspending. Establishing clear timelines for each step of the process and making allowances for potential delays is essential.

Read our comments on BRAINZ.

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As remote work has become more common in some career fields, leadership dynamics have profoundly transformed. For leaders, the challenge lies in maintaining productivity and creating a leadership development strategy that thrives in the absence of physical office space.

Forbes Business Council members discuss impactful tips for leaders striving to build and sustain an effective leadership development strategy when face-to-face interactions are rare. Follow their advice to successfully lead your team, no matter where employees are located.

Read our comments on FORBES.

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In the dynamic world of entrepreneurship, mornings serve as a crucial foundation for a successful day ahead. Each dawn brings new opportunities and challenges that entrepreneurs must navigate with precision and focus. We’ve gathered insights from exceptional entrepreneurs who are religiously following their morning rituals to optimize their productivity and set the tone for triumph.

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As a small business owner with employees, your success hinges on having a cohesive team that shares your company’s vision and values. As a leader, it is crucial to ensure that your team members understand your organization’s purpose and feel motivated to work towards achieving its goals. Discover seven impactful strategies to align your team with your company’s vision and values. By doing so, you can cultivate a workplace that is happier and healthier, boosts customer satisfaction, and fosters sustainable business growth.

Read our comments on HAYWOOD CHAMBER OF COMMERCE.

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Limited edition marketing campaigns offer a unique opportunity to infuse fresh ideas into your brand and product line. While they are not universally applicable, when executed well, these campaigns can generate immediate excitement around a limited-edition product launch while also creating a lasting legacy for your brand.

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In the dynamic landscape of business, generating new leads is the name of the game. Whether you’re an experienced entrepreneur or new to the world of commerce, mastering the art of lead generation is crucial for sustained success. But how do you go about it without a big marketing budget?

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Being an effective leader in the business world requires a diverse set of skills and traits. Negotiation, communication, adaptability, and problem-solving are all vital qualities, but perhaps the most important of all is integrity. A leader’s ability to act with integrity and lead by example sets the tone for the rest of the team, creating a culture of trust and respect.

In this interview with Anna Stella of BBSA, we’ll explore her take on key leadership skills that are essential for business success.

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