In this interview, BBSA Founder Anna Stella shares her insights on the challenges of growing a business, the essential skills for success in marketing, current industry trends, and how to develop a marketing strategy for a new client. She also discusses how to measure the success of a marketing campaign and the common mistakes that companies make, and how to avoid them. With her wealth of knowledge and experience, Anna provides valuable advice for marketers navigating the complexities of the modern marketing landscape. Read the full interview on Marketer Interviewer.

BUSINESS CHIEF – To mark International Women’s Day, Business Chief gathers seven tips for creating a more equitable workplace from thought leaders and industry experts. Read the interview on Business Chief.

MARKETING IMPACT PODCAST – Marketing magic happens when teams develop well-informed, sustainable strategies for competitive differentiation, content relevance, and digital marketing performance. Hear our podcast on  Marketing Impact Now .

MEDIUM – As marketing is becoming increasingly complex, small businesses need expert support in elevating their marketing activities and making the most of their efforts. Although marketing tools are becoming increasingly accessible for small businesses, the growing complexity can make marketing confusing and difficult to navigate.

The trends we have seen emerging in 2022 will continue to increase in popularity throughout 2023, and so small business owners need to keep up to date with constantly changing user expectations, so identifying and understanding the key trends ahead of the new year is crucial to creating an impactful marketing strategy for 2023. Read the full article on Medium.

CEO TODAY –Brand consistency is one of the most overlooked marketing activities for small businesses. Now, as ever, the emphasis should be placed on retaining and fostering client relationships.

Read our full interview on CEO Today.