Category Archives: Only news

BUSINESS CHIEF

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BBSA BUSINESS CHIEF FEMALE FOUNDERS

BUSINESS CHIEF: It’s widely documented that entrepreneurship is fraught with challenges. Even the most seasoned of entrepreneurs have tackled many obstacles over their career. It is the lessons that these challenges provide which set you up for future success. These learning opportunities can be even further enriched by consulting entrepreneurs who have overcome similar hurdles. Reflecting on their experiences across a breadth of sectors; seven influential female founders have drawn on their successful careers and shared their wisdom for those keen to start their own business. Here is their advice.

LAWNEWS

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Adapting to the new world of business

LAWNEWS — The pandemic has fast and steadily transformed the way law firms manage their reputations and attract new clients. Digital marketing adoption has been accelerated as clients now have at least six interactions on different marketing channels before selecting a law firm. In practice, this could mean that your clients might research your company online, read your reviews, and check your social media and website before making a commitment to contact your law firm. Marketing to everyone, in the same way, doesn’t work anymore, and this transformation in the customer journey significantly impacts how law firms go about marketing, highlighting a strong need for web traffic and digital marketing.

Read here our article on LawNews top seven marketing trends we expect to make waves for law firms in the coming months. 

THE ACCOUNTANT ONLINE

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Post-Pandemic marketing trends

THE ACCOUNTANT ONLINE — Marketing is ever evolving, and the pace has only accelerated in the post-corona era. Anna Stella, CEO at global marketing outsourcing agency BBSA, shares her top five trends for busy accounting firms that are dedicated to growth and determined to thrive in a new landscape.

Read the post-Pandemic marketing trends here.