Starting a small business is always a risky proposition. And during a recession, the risk is even greater. But certain businesses are more recession-proof than others. Read our tips on opening a business during a downturn on LEGAL ZOOM.

Anna Stella, Marketing Expert and Founder of outsourcing marketing agency BBSA, is pleased to share her win at the prestigious International Business Awards. Anna has won the Executive of the Year in Advertising, Marketing & Public Relations at the 2023 International Business Awards. See Press Release and Stevies Awards.

Effective onboarding of new employees is crucial for organizations to maintain productivity and achieve long-term success. Managers play a pivotal role in this process, with their ability to set up new hires for success being paramount. By establishing well-defined objectives, managers can empower new employees, enhance their confidence and propel them toward growth and achievement in their new positions. Read our tips to ensure new employees thrive and make meaningful contributions from day one on FORBES.

Budgeting for content marketing can be a task. You’ve got limited resources and increasing pressure from leadership to show results. It’s enough to make any marketer’s head spin. But what if I told you that you’re not alone? Many marketing leaders out there are dealing with the same fears and uncertainties when it comes to allocating a budget for content marketing.

Read Anna Stella’s views on CONTENTCAMEL.

A reading culture is part of most leaders’ continuous improvement exercises. With leadership, there’re new challenges that unveil every waking day, and you have to equip yourself with new knowledge, sharpen your emotional intelligence and find valuable tips available in books or learned from other leaders. With tons of books out there, which book should you go for to help you keep going and lead yourself first? CBNation asked entrepreneurs and business owners about their favorite book on leadership, and here are the responses.

Read Anna Stella’s views on CBNATION.

Most business leaders thought their focus last year would be on growth. However, threats of inflation and recession instead emphasize retaining talent, digital skills, and energy sourcing. To help your business navigate the downturn and what will be challenging this year, here is a list of marketing strategies and trends that are defining success for businesses you should leverage to grow your brand and develop your business.

Read Anna Stella’s views on The Web Writer Spotlight.

In an increasingly competitive job market, a crucial component of a company’s recruitment efforts is the benefits offered to both prospective and current employees. With so many available options, business leaders can easily become overwhelmed when deciding which perks will best appeal to top talent. Read Anna Stella’s views on Forbes.

In today’s competitive marketplace, it’s more important than ever to have a strong demand generation strategy in place. Demand generation is the process of creating and nurturing interest in your products or services with the goal of generating leads and sales. There are many different ways to generate demand, and the best approach will vary depending on your industry, target audience, and budget. Read Anna Stella’s views on Magefunnel. 

There are hundreds of statistics on the benefits of content marketing, but creating content without a strategy in place is like going down a blind alley. Here are 6 tips on how to create content that drives business growth. Read Anna Stella’s views on ContentCollab.