ICAEW– The marketing budget is often one of the first to be cut when an economic downturn hits. Anna Stella, CEO of BBSA Marketing, explains why such thinking is flawed. History has time and time again shown that recessions can offer incredible opportunities for business growth for brands that sustain their marketing activities and budgets. 

Read here our article on ICAEW and learn our seven top reasons why you need to keep your marketing budget if you want to grow beyond the economic downturn.