Global Outsourcing Marketing Agency BBSA has launched a free guide to help small businesses ensure brand consistency and beat their competition. Today, consumers have access to a range of technologies and digital platforms, using computers, smartphones, tablets, and televisions daily. Businesses must utilize a multi-channel approach to accommodate the modern user experience and customize their marketing strategies to maximize engagement.

Ensuring brand consistency across multiple channels, however, can be a challenge. BBSA has created a comprehensive guide that explains everything from creating a strategy to ensure consistency, streamlining content creation, brand architecture, and finally, how to monitor and measure your brand activity. But why should a business worry about consistency in the first place? Anna Stella, CEO of BBSA and award-winning marketing expert, explains.

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Global Outsourcing Marketing Agency BBSA has launched a free guide to help small businesses ensure brand consistency and beat their competition. Today, consumers have access to a range of technologies and digital platforms, using computers, smartphones, tablets, and televisions daily. Businesses must utilize a multi-channel approach to accommodate the modern user experience and customize their marketing strategies to maximize engagement. Ensuring brand consistency across multiple channels, however, can be a challenge. 

BBSA has created a comprehensive guide that explains everything from creating a strategy to ensure consistency, streamlining content creation, brand architecture, and finally, how to monitor and measure your brand activity. But why should a business worry about consistency in the first place?

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Being in love is great. Being in love with your business when you’re an entrepreneur is even better. Waking up each morning knowing you are getting ready to do exactly what you love is more than most people could ever say about any “job” they have had. Although there are days when tossing in your hat seems like a viable option, remembering how much you love your “job” can quickly snap an entrepreneur out of that mentality. Different business owners also have different reasons why they love their businesses. It might be the products or the customers they deal with, or even the fact that they are in charge of it all. The reasons are as varied as the businesses themselves.

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According to a McKinsey study, The Hidden Power of Pricing, on average, a 1% price increase translates into an 8.7% increase in operating profits, assuming no loss of volume. Nevertheless, the same study finds that up to 30% of the thousands of pricing decisions companies make every year fail to deliver the best price. These statistics make you think twice about your pricing decisions.

In essence, pricing strategies are different approaches to setting the right prices for your offerings to accomplish specific business objectives while considering the ongoing market situation. According to the CEO of a marketing outsourcing agency, BBSA, Anna Stella, there are many things to consider when creating your pricing strategy

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Online anonymity has become a rarity, especially for business leaders. Prospective customers and employees are no longer content with faceless corporations and want to connect with the individuals who are steering the ship. Transparency is huge when customers are deciding where they will spend their money, so how can business leaders ensure they are “putting their best foot forward” when crafting their personal online presence?

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Now more than ever, many businesses acknowledge the need to be socially responsible. They’re responding to calls to do good for the long-term and short-term betterment of the environment. And corporate social responsibility (CSR) is everywhere. A growing number of companies have a sustainability program in place. While there is no standard measure as to what falls under corporate social responsibility, any action taken by a company to give back to society is considered CSR. Incorporating social responsibility in an organization isn’t mandatory; however, it can help companies differentiate their marketing, further their growth strategies, and ultimately make more profits.

Nielsen conducted a study in 60 countries to determine the potential effect of CSR. Out of the 30,000 consumers studied, 66% said they would pay more to brands that prove to be socially responsible. In another US-based study, Cone Communications found that 87% of Americans are willing to spend more on something if they see a company engaging in issues they care about. In essence, sustainability initiatives are a win-win for businesses. According to HBR, companies’ primary motivators for creating CSR programs are sustainability, moral obligations, reputation, and operating license. 

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Outsourcing has become a go-to strategy for many companies seeking cost reduction and process optimization. In some cases, turning to external talent can help save money and free up valuable time for the internal team. However, certain core functions are often best managed internally for the long-term health of the organization. Forbes Business Council members discuss the key business operations that should remain in-house and why outsourcing these particular tasks can prove counterproductive to a company’s growth.

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Recruitment and hiring have undergone a profound metamorphosis over the last decade, driven by changing paradigms in business, technology, and workforce dynamics. These changes have made it pivotal for organizations to reevaluate and adapt their hiring practices. Members of the Forbes Business Council have made plenty of alterations to their hiring practices. 20 of them share specific changes they have made over the last ten years in their human resources department and recruitment efforts. Read on to learn more about the motivations driving these changes and the impact they have had on both employers and job seekers alike.

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Video marketing has emerged as a powerhouse in the digital realm, captivating audiences and propelling brands to new heights of success. Yet, crafting a successful video marketing strategy requires more than luck; it demands careful planning and precise execution. Video production is similar to a condensed film version. Although the video does not need many resources to succeed, it needs careful planning and management to optimize its effectiveness and avoid overspending. Establishing clear timelines for each step of the process and making allowances for potential delays is essential.

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As remote work has become more common in some career fields, leadership dynamics have profoundly transformed. For leaders, the challenge lies in maintaining productivity and creating a leadership development strategy that thrives in the absence of physical office space.

Forbes Business Council members discuss impactful tips for leaders striving to build and sustain an effective leadership development strategy when face-to-face interactions are rare. Follow their advice to successfully lead your team, no matter where employees are located.

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