Memorial Day 2022

Memorial Day BBSA

In honor of Memorial Day, all of our offices will be closed today, May 30, 2022. Memorial Day, celebrated on the last Monday of May, is a federal holiday honoring United States military personnel who have died while serving in the US armed forces. Originally called Decoration Day, this day recognizes those men and women who gave the ultimate sacrifice in order to bring freedom to the nation. This Memorial Day, let us recognize the price of war while paying tribute to our fallen heroes. 

Shop local for Small Business Saturday

Small Business Saturday BBSA

Small Business Saturday is a celebration of small businesses. First observed in the United States on November 27, 2010. The Day is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively. Small Business Saturday encourages holiday shoppers to visit local brick-and-mortar businesses that are small and local. When you shop small, you’re not just supporting the neighborhood favorites but also investing in your local community!

Join us today to celebrate #smallbusinesssarturday and thank you for supporting us!

Join us on Global Entrepreneurship Week


Global Entrepreunweship Week is a celebration of innovators who dream big and launch startups that bring life ideas. It’s a global opportunity to honor and praise the success of the talents that makes our global, national, and local economies flourish.

Over the years, Global Entrepreunweship Week has been inspiring the next generation of entrepreneurs. It has helped educate the public on the importance of innovation and creativity and play in our daily lives. Entrepreneurship is our best national investment in the future, and this week at BBSA, we are celebrating our talent pool and innovators.

Join us this week in our Dover (Delaware) office to celebrate #GEW2020 and learn more about making the most of the opportunities for innovation and creativity. Get in touch to get a ticket.



Join Us at the Midlands Business Network Expo

Are you headed to Birmingham for the Midlands Business Network? BBSA is exhibiting in the Expo on March 8.

We would love to speak to you if you are attending the show and are interested in finding out how outsourced marketing can help your business to win new clients, sell more and grow.
At the show, we will be showcasing our marketing solutions including our Outsourced Marketing solutions, our Marketing Projects services, and our StartUp Marketing Strategy and Plan.

Get in touch

For more information on these products or to pre-book a meeting at the show, please call our London office on +44 20 7193 4257.


Visit our stand BBSA The Business Show

There are only 2 days to go until we will be heading to the Excel Centre, London to exhibit at the Business Show, and we couldn’t be more excited! We’re going to be setting up base on stand 410, and we’d love to invite you to come and see us so that we can tell you all about our marketing services in person!

This is a great chance for us to meet properly – be sure to grab your free ticket so that we can arrange a meeting at the stand! Plus, if you register now you will receive a printed show guide in the post prior to the event with all of the information you need to plan your day.

Click here to register for a complimentary ticket. We look forward to seeing you at stand 410!


Top Five Benefits of Outsourcing your Marketing

Outsourcing elements of your business is an ever increasing trend in the UK. Within the marketing industry alone, outsourcing is the second biggest employer behind retail. Numbers don’t lie: all members of the FTSE100 outsource elements of their marketing requirements. The reasons for the outsourcing of marketing vary greatly according to the size and type of business.

In large companies close to 53 per cent of CEO’s regularly outsource as a means of tapping into innovation and a staggering 92 per cent of Chief Marketing Officers see outsourcing as a way to more efficiently analyse trends and buyer-behaviour to better understand their customers’ needs. SMEs behave differently: small and medium sized companies opt to outsource marketing to minimise their marketing spend while retaining control of their business message.

They also tend to outsource  a single one-off project or choose to co-ordinate their entire programme of marketing activities through an external Outsourced Marketing Department. The following is a list of the Top Five benefits companies will receive by Outsourcing their marketing function:

1) First-Class Marketing Delivery & ‘Best Fit’ Tariff for Control of Costs

Statistics show that by outsourcing marketing requirements (versus in-house hiring), companies will save up to 50% on their marketing budget. Outsourcing is an effective way for small, medium sized and start-up companies to get the improved marketing performance they require, while managing costs in line with their budget.

2) Contractual Flexibility of an Outsourced Marketing Department

In today’s fast-moving commercial environment, the flexibility to adapt quickly to changes is key to remaining competitive. By outsourcing your marketing department you can strip away the burden of long-term staff contracts and other HR spending while retaining (and improving) the marketing expertise you need to explore a larger range of markets and effectively launch new brands and products.

3) Access to Cutting-Edge Marketing Knowledge and Latest Technological Trends

Staying up to speed with the latest updates in technology trends and expert marketing knowledge can be costly and time consuming, diverting focus and resources from the important task of expanding your business. By completely outsourcing their Marketing Department, small and medium sized companies get access to experts with up-to-date industry knowledge and information on the latest technological trends. If you take this approach too, the wide range of knowledge and advice at your fingertips will help steer the best course for your business.

4) The Marketing Expert acts as Account Manager

A one-to-one relationship is important in many areas of life but the benefits of a personal touch are often over-looked in the business environment. Companies offering outsourced marketing services are acutely aware of the importance of a dedicated account manager from a strategic perspective and also for the client’s peace-of-mind. An outsourced marketing provider will view the time and money spent on account management as an investment in the relationship between them and the client, delivering an improved marketing service.

5) Business Consultancy

Outsourced Marketing Agencies begin their work by understanding the client’s business vision and objectives, then choose the right marketing tools and activities to deliver the optimum marketing service. This process will be overseen by a Senior Business Consultant who offers an extra edge to the client’s business in a competitive and commercial world. It is forecast that the next few years will witness a boom in the outsourcing of marketing both in the B2B and B2C field. More so than any other business activities, it is the Outsourcing of the Marketing function of SMEs and new-start companies that will see the biggest increase.

BBSA Associates Marketing IconBBSA Associates Marketing is a full service agency that provides marketing support to SMEs that are keen to move forward and develop their marketing activities but lack the resources, time or know-how to do it themselves. We support a whole range of B2B and B2C companies; from enabling you to manage your own Outsourced Marketing Department to helping out with a single solution for projects. Find out more