Social commerce is a subset of e-commerce. And it has created a unique opportunity for businesses: get easily noticed, grow their customer outreach, and provide customers with a streamlined shopping experience. The main difference between traditional e-commerce and social commerce is that social commerce connects to social media giving brands a chance to create a strong relationship with customers. We expect more brands and customers to embrace social commerce in 2023, as it has changed how we shop online. It’s not easy, but mastering the art of e-socializing with your customers is more important than ever. Read Anna Stella’s interview in Just Entrepreneurs.
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BBSA – Anna Stella, Marketing Expert & CEO