Join us in Bristol (UK) on 20 October. On its sixth year, the Festival of Female Entrepreneurs brings together some of the UK’s most influential female entrepreneurs, business leaders, and brightest start-ups to provide detailed insight for you to start and scale your business. Registrations will close soon, to book your ticket: https://www.enterprisenation.com/festival
Small businesses seem to continue to be struggling with marketing, as it is not seen as a luxury item, but more as an essential to their business. They wonder what works and what doesn’t. Here are do’s and don’t according to Infusion Soft’s 2015 report:
If you run a business knowing what is right is not enough – you need to know where the challenges lie ahead. According to the report here are some the most challenging techniques and where you probably need to focus on:
55% stated that, aside from not knowing exactly what do in marketing, they also don’t have the time to get everything done; which explain the popularity of outsourced marketing department and packages.
The report was based on data of a survey from 408 small businesses from Infusion Soft customers. 50% were B2C focused, and 28% were B2B. The remaining 22% were of a mixed structure.
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BBSA Associates Marketing is a full-service agency that provides marketing support to SMEs that are keen to move forward and develop their marketing activities but lack the resources, time or know-how to do it themselves. We support a whole range of B2B and B2C companies; from enabling you to manage your own Outsourced Marketing Department to helping out with a single solution for projects. Find out more
The US client base is on the hike which makes the United States a key focus for Marketing and as a matter of fact, we are lending our expertise in assisting you in this regards. We are willing to become the one stop marketing solution for the companies in the UK and help their business to grow in the US and vice versa.
BBSA is proud to announce that we are looking forward to assisting all sorts of business irrespective of their size. Big businesses, small and medium business as well as start-up, everyone is welcomed here.
E-managing is what we are focusing on as it is more efficient and uses up less time as well as resources. Along with efficient management, you will be getting top-notch quality
Management, as well as technical know-how, are very important because it is the structure that a company is founded on. Statistical analysis reveals that 25% of the new companies do not make it to their first five years due to the lack in the marketing sector.
The marketing sector is very competitive, and as an assuring statement, Marketing Expert, Anna Stella, Director of BBSA Associates states that: “This is the beginning of how future SME’s are shaped to be, and we are excited about the future. Our platform will continue to develop amongst marketing projects of all shapes and sizes, within the highest marketing standards that only a full-service marketing agency can offer.”
BBSA Associates Marketing is a full-service agency that provides marketing support to SMEs that are keen to move forward and develop their marketing activities but lack the resources, time or know-how to do it themselves. We support a whole range of B2B and B2C companies; from enabling you to manage your own Outsourced Marketing Department to helping out with a single solution for projects. Find out more
Outsourcing elements of your business is an ever increasing trend in the UK. Within the marketing industry alone, outsourcing is the second biggest employer behind retail. Numbers don’t lie: all members of the FTSE100 outsource elements of their marketing requirements. The reasons for the outsourcing of marketing vary greatly according to the size and type of business.
In large companies close to 53 per cent of CEO’s regularly outsource as a means of tapping into innovation and a staggering 92 per cent of Chief Marketing Officers see outsourcing as a way to more efficiently analyse trends and buyer-behaviour to better understand their customers’ needs. SMEs behave differently: small and medium sized companies opt to outsource marketing to minimise their marketing spend while retaining control of their business message.
They also tend to outsource a single one-off project or choose to co-ordinate their entire programme of marketing activities through an external Outsourced Marketing Department. The following is a list of the Top Five benefits companies will receive by Outsourcing their marketing function:
Statistics show that by outsourcing marketing requirements (versus in-house hiring), companies will save up to 50% on their marketing budget. Outsourcing is an effective way for small, medium sized and start-up companies to get the improved marketing performance they require, while managing costs in line with their budget.
In today’s fast-moving commercial environment, the flexibility to adapt quickly to changes is key to remaining competitive. By outsourcing your marketing department you can strip away the burden of long-term staff contracts and other HR spending while retaining (and improving) the marketing expertise you need to explore a larger range of markets and effectively launch new brands and products.
Staying up to speed with the latest updates in technology trends and expert marketing knowledge can be costly and time consuming, diverting focus and resources from the important task of expanding your business. By completely outsourcing their Marketing Department, small and medium sized companies get access to experts with up-to-date industry knowledge and information on the latest technological trends. If you take this approach too, the wide range of knowledge and advice at your fingertips will help steer the best course for your business.
A one-to-one relationship is important in many areas of life but the benefits of a personal touch are often over-looked in the business environment. Companies offering outsourced marketing services are acutely aware of the importance of a dedicated account manager from a strategic perspective and also for the client’s peace-of-mind. An outsourced marketing provider will view the time and money spent on account management as an investment in the relationship between them and the client, delivering an improved marketing service.
Outsourced Marketing Agencies begin their work by understanding the client’s business vision and objectives, then choose the right marketing tools and activities to deliver the optimum marketing service. This process will be overseen by a Senior Business Consultant who offers an extra edge to the client’s business in a competitive and commercial world. It is forecast that the next few years will witness a boom in the outsourcing of marketing both in the B2B and B2C field. More so than any other business activities, it is the Outsourcing of the Marketing function of SMEs and new-start companies that will see the biggest increase.
BBSA Associates Marketing is a full service agency that provides marketing support to SMEs that are keen to move forward and develop their marketing activities but lack the resources, time or know-how to do it themselves. We support a whole range of B2B and B2C companies; from enabling you to manage your own Outsourced Marketing Department to helping out with a single solution for projects. Find out more
The Government is giving away £30 million to SMEs and new business start-up companies. From January 2014 until March 2015 the UK Government is giving away £30,000,000 to businesses with fewer than 49 employees.
Each lucky applicant to the Growth Vouchers scheme will receive up to £2,000 to spend on strategic advice in one of five key business areas, including marketing function. The Growth Voucher programme matches your spenditure up to the amount of £2,000, to double your project’s budget.
The Growth Voucher application process is straight forward. Vouchers up to the value of £2,000 will be issued to eligible companies to help finance specialist marketing and business support. All you need to do is match the amount you receive with your own funds, effectively doubling your marketing budget (apply now).
If you already have a Growth Voucher and would like to discuss using it against marketing packages, or other services available from BBSA Associates Marketing, please get in touch.
How to spend the voucher
You can spend your Growth Voucher to improve your business in any one of the following areas. BBSA Associates Marketing can guide you through the process in their role as an official adviser to the scheme:
While you can’t use the voucher to hire new members of staff or to pay consultants, you can use the voucher to get strategic marketing advice, carry out extensive market research and help to plan your marketing strategies or activities.
We believe that this is an excellent opportunity to make use of a rare injection of money and support from the Government into SMEs’ and new business start-up companies so call us now for your free consultation. Find out more about how to spend the voucher to improve your marketing and business goals.
BBSA Associates Marketing is a full service agency that provides marketing support to SMEs that are keen to move forward and develop their marketing activities but lack the resources, time or know-how to do it themselves. We support a whole range of B2B and B2C companies; from enabling you to manage your own Outsourced Marketing Department to helping out with a BBSA Associates Marketing Start Your Project single solution for projects. Find out more
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