Budgeting for content marketing can be a task. You’ve got limited resources and increasing pressure from leadership to show results. It’s enough to make any marketer’s head spin. But what if I told you that you’re not alone? Many marketing leaders out there are dealing with the same fears and uncertainties when it comes to allocating a budget for content marketing.

Read Anna Stella’s views on CONTENTCAMEL.

A reading culture is part of most leaders’ continuous improvement exercises. With leadership, there’re new challenges that unveil every waking day, and you have to equip yourself with new knowledge, sharpen your emotional intelligence and find valuable tips available in books or learned from other leaders. With tons of books out there, which book should you go for to help you keep going and lead yourself first? CBNation asked entrepreneurs and business owners about their favorite book on leadership, and here are the responses.

Read Anna Stella’s views on CBNATION.

Most business leaders thought their focus last year would be on growth. However, threats of inflation and recession instead emphasize retaining talent, digital skills, and energy sourcing. To help your business navigate the downturn and what will be challenging this year, here is a list of marketing strategies and trends that are defining success for businesses you should leverage to grow your brand and develop your business.

Read Anna Stella’s views on The Web Writer Spotlight.

In an increasingly competitive job market, a crucial component of a company’s recruitment efforts is the benefits offered to both prospective and current employees. With so many available options, business leaders can easily become overwhelmed when deciding which perks will best appeal to top talent. Read Anna Stella’s views on Forbes.

In today’s competitive marketplace, it’s more important than ever to have a strong demand generation strategy in place. Demand generation is the process of creating and nurturing interest in your products or services with the goal of generating leads and sales. There are many different ways to generate demand, and the best approach will vary depending on your industry, target audience, and budget. Read Anna Stella’s views on Magefunnel. 

There are hundreds of statistics on the benefits of content marketing, but creating content without a strategy in place is like going down a blind alley. Here are 6 tips on how to create content that drives business growth. Read Anna Stella’s views on ContentCollab.

We’re excited to share that our team has been named a Finalist in the Convrt Award! This recognition highlights our commitment to #innovation and customer-centric #solutions.
https://convrtaward.com/

When a business experiences a diminishing or unstable cash flow, it becomes vulnerable to various detrimental effects that can jeopardize its survival. To identify and resolve a cash flow problem, it is vital that leaders thoroughly examine income sources, carefully evaluate expenditures for efficiency, assess cash-handling strategies and verify the precision of financial forecasts.”  Read Anna Stella’s views on Forbes.

The most important thing one needs to remember before diving into entrepreneurship is to understand that uncertainty is normal. Whichever business it may be, predicting its future and being prepared for the same should always stay on top of the to-do list. If you are well prepared, you can shine when there is a downfall. “Clients tend to be more thoughtful when purchasing during economic uncertainty. Focusing on products and services that are extremely valuable to your customers is essential as it helps them rely more on you and ensures your business weathers the tough economic times.”  Read Anna Stella’s views on CBNATION.