Tag Archives: Marketing

Outsourcing elements of your business is an ever increasing trend in the UK. Within the marketing industry alone, outsourcing is the second biggest employer behind retailOutsourcing elements of your business is an ever increasing trend in the UK. Within the marketing industry alone, outsourcing is the second biggest employer behind retail

SEE YOU AT THE BUSINESS SHOW

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Visit our stand BBSA The Business Show

There are only 2 days to go until we will be heading to the Excel Centre, London to exhibit at the Business Show, and we couldn’t be more excited! We’re going to be setting up base on stand 410, and we’d love to invite you to come and see us so that we can tell you all about our marketing services in person!

This is a great chance for us to meet properly – be sure to grab your free ticket so that we can arrange a meeting at the stand! Plus, if you register now you will receive a printed show guide in the post prior to the event with all of the information you need to plan your day.

Click here to register for a complimentary ticket. We look forward to seeing you at stand 410!

 

The Best Strategies for Small Businesses

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Small businesses seem to continue to be struggling with marketing, as it is not seen as a luxury item, but more as an essential to their business. They wonder what works and what doesn’t. Here are do’s and don’t according to Infusion Soft’s 2015 report:

  1. Word of mouth remains to be king of marketing and the most effective strategy
  2. E-marketing follows the lead of word of mouth with a 34% success rate
  3. Social media (23%), and networking (25%)
  4. Search engine marketing (14%), and last but not least content marketing (13%).
  5. Television and radio advertising are the least effective with only 2% of small businesses ranking them in the top 3.

Being Right Is Not Enough

If you run a business knowing what is right is not enough – you need to know where the challenges lie ahead.  According to the report here are some the most challenging techniques and where you probably need to focus on:

  • Generating quality leads – the 37% of small companies struggle with that and hire marketing agencies and consultancies to help them with
  • 31% struggle in converting leads into customers
  • Marketing expenses: marketing is essential but does not come cheap. The 30% of small companies struggle in accessing the funds required running marketing campaigns.

King of Struggle

55% stated that, aside from not knowing exactly what do in marketing, they also don’t have the time to get everything done; which explain the popularity of outsourced marketing department and packages.

The report was based on data of a survey from 408 small businesses from Infusion Soft customers. 50% were B2C focused, and 28% were B2B. The remaining 22% were of a mixed structure.

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BBSA Associates Marketing IconBBSA Associates Marketing is a full-service agency that provides marketing support to SMEs that are keen to move forward and develop their marketing activities but lack the resources, time or know-how to do it themselves. We support a whole range of B2B and B2C companies; from enabling you to manage your own Outsourced Marketing Department to helping out with a single solution for projects. Find out more